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What is the best way to market an API?
Marketing an API looks like a daunting task and I have no idea how to market an API to developers. Do you guys know any best practices or examples of great API marketing?
There's two growth studies here that are relevant, both are products marketed to developers:
New Relic: https://growthhackers.com/growth-studies/new-relics-growth-playbook-from-startup-to-ipo
What's common between them is that you have to make your product so good that developer advocates to promote your product. Both Stripe and New Relic make dev lives so much easier that devs tell their friends about it.
Thanks Karolis. These two resources are really great.
You should probably showcase what the API can do? Thats really what people are buying, so become your own client.
You might find some inspiration here: https://growthhackers.com/questions/ask-gh-how-would-you-market-your-tools-api/
Thanks Anuj. Very helpful.
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