I'm having trouble finding a marketing attribution tool that will help me trck campaign performance and revenue.
A few examples of our requirements:
- Groupon If we do a deal on Groupon (or similar sites) we want to track/tag inbound traffic, quotes/conversions/sales/revenue and their commission.
- Aggregators We play a lot in the aggregator space on sites like https://www.finder.com.au/travel-insurance and https://www.comparethemarket.com.au/travel-insurance/ and we want to track/tag inbound traffic, quotes/conversions/sales/revenue and their commission.
- Reports We also want to be able to share these reports with a the third parties like Groupon and Compare the Market. Segment.io
We're big fans and heavy users of Segment. Would love leverage the platform through Segment.