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What is the best formula for keyword effectiveness index (KEI)?
I would recommend using Moz's Keyword Explorer tool. They're one of, if not the most, respected SEO sources out there. Their difficulty and priority scores are a great resource.
KEI = Number of search results/ number of search (per day)
It's hard to determine the number of search per day and you possibly are going to get an estimated data if you are using keyword research tools like Ahrefs, Semrush, Moz or any others out there (even GKP).
Why not using Google Keyword Planner?
I like UberSuggest right now.
I also recommend Moz for KEI....
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