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Also, how would you recommend I store this information in order to create a "picture" of what I'm hearing from early users (In-person, phonecall, software solution, survey)? Thanks!

  • AD

    Alex D

    over 2 years ago #

    Asking them.

    Ideally, talking to them in real life. Over the phone/Skype is 2nd best. Surveys are 3rd best (although surveys can be used for other purposes like quantifying simple things over a large sample, which would take too much time IRL).

    Prepare a set of 3-5 questions to ask your early customers and get in front of them. It has been insane the amount of stuff I have learned from talking to people using our platform.

    In fact, talk to your customers before they even use your product. Show them a page or a piece of copy and ask if they understood what it is you do. I can assure you, if you are in early stage, you will get crazy insights from this type of discussions.

    As far as storage, I usually write notes during the meeting (ideally you need two people in the meeting, the 'asker' and the 'note taker', makes things easier). Then, just take a couple of hours rounding up your notes once you are done with everyone. Get 2-3 other people on your team to read it all as well. Have a team meeting and discuss everything together, in real life.

    If you do surveys, pretty graphs do it. I am just not a big fan of turning 'human data' (sentences, sentiment, etc.) into 'storable data' (graphs, charts, etc.). It is a lot more valuable than that. Process it as humans and make team decisions.

  • SK

    shahzeb k

    over 2 years ago #

    I send a personal email with a Typeform.com form.

  • MP

    Maximilian Peters

    over 2 years ago #

    Email them . Offer some type of reward ( we did a product giveaway). Build landing page (can be a Google form also) . Ask just a few open ended questions and the rest multiple choices.

  • RS

    Rinki Sharma

    over 2 years ago #

    The above mentioned ways by Shahzeb & Ruchi are used for initial promotion of the product.
    After this you can brand it through Social Media and increase your reach towards your niche.

  • TD

    Ty Danco

    over 2 years ago #

    And even if you have scripted questions, make sure at least 1 is open-ended.

  • RA

    Ruchi Aggarwal

    over 2 years ago #

    In the very initial launch of a new product, calling users. All of them to understand their issues/feedback or expectation.
    As number of users grow, having a live chat support option and telling them that they can always chat with us.

  • AA

    Anuj Adhiya

    over 2 years ago #

    Take a look at the "golden" questions from this webinar by @sean from a a couple years ago: https://growthhackers.com/articles/golden-questions-that-reveal-exactly-why-your-visitors-arent-converting-slides-and-video-conversion-rate-experts/
    Based on your situation, the questions make work as is or with slight modifications

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