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Which source of traffic generates the most valuable traffic in your case? I've read a lot of articles about getting huge traffic from SlideShare, social media etc. I agree - the traffic can be impressive but well... I don't see any trials here ;)

  • KB

    Kayli Barth

    about 4 years ago #

    We're just starting out, but so far the most successful strategy has been reaching out to key influencers in the space and asking them to collaborate with us on a piece of content or even just asking them to share with their community.

  • DS

    Dan-ya Shwartz Bar-El

    about 4 years ago #

    What works best for us - in terms of quality - is organic search (== quality on site content) and paid search campaign. On paid search we are ROI positive.

    Hope this helps.

  • CP

    Carlo Pacis

    about 4 years ago #

    Hey!

    I work for Wishpond (http://blog.wishpond.com), a SaaS startup based in Vancouver. We, like many other marketing SaaS's (is that correct? :P), use content marketing as our primary method of drawing in traffic.

    The majority of the traffic we seek out comes from email newsletters we send to a list we've gathered over the years through landing pages, signups, etc. We do use social media (tweet every article, post on FB for new articles, etc.) but it's honestly not a huge traffic driver.

    Obviously, organic traffic is a huge part of our pageviews (285k so far in the last month!), so I'd really focus on SEO or AdWords. The best part of traffic from these sources is that it's made up of people who are searching for things related to your product or business - a great start and a much more qualified lead.

    Good luck! :)

  • RH

    Robert Hopman

    about 4 years ago #

    Hey,

    do the basics right. That depends on what your customers prefer to have. If they want slides, make slides. If they want text, do ask them for what they prefer exactly, email, documentation or blogs. If they want video, go video.

    It all depends on your customers.

    Good luck :)

  • GG

    Giselle Gonzalez

    about 4 years ago #

    I don't have a background in SaaS but I recently listened to a great podcast from Harry Stebbings
    of SaaStr (https://www.saastr.com/) + 20 Min VC where he spoke with Harry Glaser of Periscope Data.

    Periscope Data has had a lot of success with content marketing (https://www.periscopedata.com/blog) as a way to acquire qualified leads. Their content was so compelling it made me reach out to them a few months back for a tour of their product. I'd take a look at their blog and listen to the podcast to learn more about their acquisition channels.

    Like @roberthopman mentioned, I think it's really dependent on your product. It's all about testing and tracking the performance / LTV, too.

  • LL

    Luke Lee

    about 4 years ago #

    Never experienced with Saas company, but
    believe me, Social traffic takes more time and skills than SEO.

  • NR

    Namrutha Ramanathan

    about 4 years ago #

    I can talk paid. Awesome content (in the form of ebook/ guide), something like (https://www1.vizury.com/mobile-app-marketing-guide-v2) + Facebook (Traffic to your website) Campaign works amazingly well for us. Try LinkedIn sponsored posts if you have a flexible marketing budget. However, we got quite good traffic+MQLs from product hunt. Social media, with good hashtags do help at times, but Slideshare and youtube have issues ranking relevant content. So, organically being found and then a visitor landing on your website is a little difficult.

    As my company is still half SaaS and half managed, we go the "Sign up for a Demo" route, which doesn't work, if you are trying out new geos. Right now experimenting with Bahasa on Facebook campaigns for the same ebook. Will post the results.

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