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I'm running an Adwords campaign that drives traffic to a webpage which then links to the App Store for mobile visitors. Trying to figure out how to track this journey from Google Adwords to your website to the App Store and ultimately download and attribute it back to the campaign.

  • JA

    Justin Adelson

    4 months ago #

    Two ways you can do this:

    1. Use AppsFlyer or similar - a client of mine used to use Appsflyer to track all of their advertising and marketing efforts. It is a simpler way to track all of their conversions from multiple sources. I am pretty confident that we did not send them through a landing page prior to the app store.

    2. Use UTM codes and Google Analytics Tracking - adding UTM parameters to your URLs will get recorded by Google Analytics, but will not affect the user experience in any way. Here is a "how-to" by Google: https://support.google.com/analytics/answer/1033863?hl=en

    • CG

      Chris Guest

      3 months ago #

      I'm also using Apps Flyer, but have the same challenge when it comes to tracking clicks from Adwords through a landing page and then onto App Store. Do you have a link to a page that explains how to do this well?

      • AM

        Aashay Mody

        3 months ago #

        Chris check out Branch: branch.io/attribution/. Decided to use this because its much cheaper than Appsflyer/Adjust and seems to do what I need. Haven't implemented yet but seems very promising.

  • SP

    Stefan Pettersson

    4 months ago #

    I've worked together with customers who've, besides AppsFlyer, successfully used Adjust https://www.adjust.com/ or Localytics https://www.localytics.com/ to attribute app installs to advertising sources.

    Since you are using a page in-between the original source and the link to the app store you should make sure to pass on (or change as appropriate) any UTM codes or similar you are using to tracking campaigns/sources to Adjust/Localytics/AppsFlyer so it can do the attribution correctly.

    I don't know the background of you driving the traffic to the webpage, but typically I've seen higher conversion getting the traffic immediately into the appropriate app store. As a note: if you need a webpage to explain the app's value proposition I strongly recommend to revise the copy/screenshots on the app store.

    • CG

      Chris Guest

      3 months ago #

      Regarding the last note: I'm seeing that directing to to a landing page before App Store does improve conversion and deep funnel activity. Sending to a landing page allows me to provide a targeted content experience to each sub segment of users, whereas our AppStore page can only ever be one identical experience for all users. Unless you know of a way of personalising App Store pages per user?

  • RN

    Ruslan Nazarenko

    3 months ago #

    Hey,
    As Brand Ambassador, my vote is going to Branch.io. Actually, I became BA after I use it into 6 previous projects, so yeah.
    What I love here is an awesome list of integrations available.

    For example, I use Branch as a detector for traffic sources and Amplitude as a funnel builder and events' tracking system. Sometimes ago I also gave a try to Firebase, but don't like it. You can check it also :)

    Also, google "Deep links". It's what you need.
    If you are interested, I can share with you some interesting cases from my experience.

    Cheers!

  • YK

    Yigit Kocak

    3 months ago #

    We use Fabric.io on our Android app.
    It has as much detail as you need.
    You can have a single dashboard to see retention rates, growth rates, crash details, custom KPIs etc.

  • MV

    Maja Voje

    2 months ago #

    Hey, any special reason why you do not run FB ads? If you implement FB Analytics everything is super easy to follow- CPI, no of downloads per ad, in app event targeting & with deeplinking all the good stuff ... adwords campaigns were always much more expensive for me ... just a thought đź’­ for me FB analytics and FB app istall ads are a winning combo.

    • AJ

      Ashwani Jain

      2 months ago #

      Couple of challenges we have faced with that:
      1. Needs FB SDK in your app for that.
      2. Non-FB sources won't get tracked esp if FB is not your core acquisition channel

  • AH

    Abdul Hafez

    2 months ago #

    I still use mixpanel https://mixpanel.com/ you can use it to track cross functional devices, ios & android.

  • AJ

    Ashwani Jain

    2 months ago #

    We have been using Branch.io for sometime now to do this. Branch works well if the volume of your manually created links is low, once you cross beyond 50 referral channels/sources, managing Branch becomes a more than 1 member job.

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