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My experience so far has led me to believe that apps that want super charged growth need at least 1 of the following 3 things: 1: An effective monetisation strategy from day 1 2: A viral loop - i.e they better and better the more friends you have on them.  3: A clear solution - to a common everyday problem for the user What do you think it takes to launch a successful app?

  • SE

    Sean Ellis

    over 2 years ago #

    It might be the same thing as #3, but I think product/market fit has a lot to do with a successful app launch. Product/market fit defines your potential and everything else is about tapping into that potential. Tactics may be able to help you get a lot of downloads, but with solid PM fit you'll retain a lot of those downloads as active users.

    • RB

      Robert Bausmert

      over 2 years ago #

      Pretty much what Sean said.
      Your #2 (viral loop) has product-market fit as a prerequisite. You wouldn't share an app you don't like, would you? The user has to experience value before they are willing to share your product.

      Regarding #1, I'm not sure I understand what you are trying to get at, but I agree that there should be a model with real numbers of market size, estimates on how much of that market can be captured, etc. Otherwise, there's a chance the ceiling is too low and unit economics don't work out.
      I don't think it is necessary to monetize from day 1 though if that's what you were trying to say.

  • AL

    Arsene Lavaux

    over 2 years ago #

    Not sure about 1. at all. Generally, you get to strong PM fit and NPS scores first. Then, when users cannot live without your experience, you can start monetization. I see a lot of testing going on for that and monetization is just a consequence of strong engagement metrics first.

    It takes much more than that to create a successful app. I'd mention timing and the team among others not captured in the points mentioned.