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Hello everyone. I'm developing a content calendar/marketing project management solution and I'd love to get input from the group to refine the features and functions. Would anyone be willing to schedule a quick chat, take a brief survey or even have a sneak peek at the alpha version?

  • GR

    Gigi Rodgers

    over 2 years ago #

    You should check out a short podcast from CoSchedule interviewing Janna Maron. She's the managing editor of Smart Passive Income and knows ALL ABOUT content calendars.

    (http://coschedule.com/blog/how-to-create-a-bank-of-content-and-plan-ahead-with-janna-maron-from-smart-passive-income-acm-001/?utm_medium=email&utm_campaign=Actionable%20Content%20Marketing%20Podcast%20Launch&utm_content=Actionable%20Content%20Marketing%20Podcast%20Launch+Version+A+CID_d9c4b462888561e129c010042fb94229&utm_source=todaymail&utm_term=How%20To%20Create%20A%20Bank%20Of%20Content%20And%20Plan%20Ahead%20With%20Janna%20Maron%20From%20Smart%20Passive%20Income%20ACM%20001)

    Wow! That is some utm parameter - haha!
    From this short interview I got a lot of information regarding how to develop my own content calendar.
    And she even has this ebook, Claim Your Throne (I think $20 or so bucks), where she goes into even more detail - with images.

    It's awesome and has helped the organization of my, and my works, content calendar.

  • HM

    Heather McNamee

    over 2 years ago #

    Oh i love this idea! I'd love to hear more.

    What I need is a way to let colleagues see planned publishing dates, while at the same time coordinating the work itself. Usually I'm trying to kludge either project management tools into editorial calendars or trying to turn calendars into PM tools.

    I think what is missing is a way to record and track the different resources that get generated. For example, to have templates for requests for Blog post, webinar, scheduled demos, social campaigns, etc. And also to have an arbitrary "workflow" that items move through.

    And for those individual items to be tasks within a project management interface so tasks can be tracked, assigned. As well as collected in a backlog before they get scheduled.

    I had tried in the past to use Google Calendar, but i had to duplicate "tasks" from another project management app, so that my colleagues could see planned publishing dates. I have used Trello, Jira(!), and plain old google spreadsheets.

    In another company we also used a version control system/issue queue. This was good because it allowed anyone to submit ideas, which was great! And then each issue could reference a merge request (MR since it was gitlab not github). So you could see when the work was being done on a proposed topic. The problem is, there was no calendar view. It was good on the side of being able to have templates (for the issue in that case) but it wasn't good in terms of managing the editorial work, tracking subtasks, etc.

    Lately, I use Asana to organize a content calendar. I like being able to combine the backlog of ideas, works in progress, and finally: the scheduled and ready to be published content. Asana also lets you set a "calendar view" as the default display for a project. Which is good!

    I pretty much follow this practice w Asana, to give you an idea of what works.
    https://asana.com/guide/examples/marketing/editorial-calendar

    But Asana is really a PM task application, and doesn't see the items as moving through a specific workflow. You can create sections on a task list... but it doesn't allow you to filter or sort based on that. And the sections aren't global.

    Hmm that was a long response! :D

    • SK

      Sean Kirby

      over 2 years ago #

      Thanks, Heather. This is just the sort of input I was looking for!

      I'm in the midst of developing a content calendar solution and it does have some PM features to it, though not all of the things you've mentioned. I could give you a sneak peek in exchange for feedback if you're interested. Just let me know.

  • KP

    Kristina Petrick

    over 2 years ago #

    One of the most important things I’ve learned since I started posting is to ALWAYS have a content calendar. Not only do they help me make sure that I’m always on schedule, but having a set deadline does wonders for my productivity. I found this post to be quite helpful and informative in terms of what to look for in a content calendar, so take a quick look if you get the chance. Moving on, a content calendar best practice is to be consistent. Consistency lets your audience know when to expect your posts and diminishes the chance of a lull in conversation between you and them. But, before you start posting consistently, try to pinpoint the days/times when you get the most engagement. Otherwise, you have an ‘if a tree falls in a forest, but no one is there to hear it, does it actually fall?’ situation in your hands.

    SImilar to knowing the best times to post is knowing the best channels to post what content. Facebook is used as a phonebook of sorts for people wanting to keep in touch with their friends, family, and favorite brands. It’s a good place to post inside looks and other posts meant to make an emotional connection with your audience. As for posting times, it’s best to post during working hours (let’s be honest, that’s when we go on facebook) and between 2-3 times per day. Next up is Twitter with 3-7 posts per day. Photos tend to get the most engagement here, as well news and helpful tips (not personal content, instead focus on what your audience wants to know). Another visual platform is Instagram. Instagram is quite similar to Twitter in terms of posting times. Instagram is much more visual than Twitter, so focus on images here. Now come the networks for professionals, LinkedIn and Google+. Definitely stick to business hours for these posts (1-2 per day), and focus content on technology or other business related things.

  • SK

    Sean Kirby

    over 2 years ago #

    Thanks for sharing that Gigi. Lots of good information.

    What about in a content calendar tool? What sort of features/functionality do you look for?

  • GA

    Grietha Andina

    over 2 years ago #

    Mostly, what did i write, what kind of things that would spice this post.
    Sometimes, the closer it gets to the date, there are factors that can affect my decisions to change content.
    But i think it would elevate your functions if you add features to move the content which seemed unfit to better date.

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