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I'm curious -- What did you learn from an early marketing flop? Maybe you tried to launch an app but didn't do invest in a channel that you now think is GOLD or didn't invest enough in copywriting? What caused your first marketing flop?

  • JA

    Justin Adelson

    3 months ago #

    I will say that my preference toward digital marketing tactics compared to traditional marketing tactics did almost hurt a campaign I was running. I was working for an Autism therapy center and we were making an aggressive push to acquire new patients. Our CEO wanted to buy radio and television advertising, which I was against because we couldn't directly track the performance of the ads and the minimum spend levels were expensive. Of course, the radio and television ads ended up being the best performing channel for patient acquisition because it reached a very broad and large audience whereas the digital advertising, although targeted, did not have the reach and impressions that traditional ads had.

  • AA

    Anuj Adhiya

    3 months ago #

    I look at this from the perspective of experiments.
    I don't remember the exact test but I recall 2 big lessons from the experience:

    a. The importance of a well-formed hypothesis - you can't just run a test without articulating the outcome you expect. The fuzzier your hypothesis, the less sense you'll be able to make of whether what you did work/had any impact at all.

    b. Ensuring your analytics are in place: This should have been obvious ie if you can't measure it, you can't tell if it happened or not.
    This goes beyond just having GA or Amplitude etc in place.
    It's about understanding what you expect to happen in this test (which again goes back to the importance of the hypothesis) and ensuring that you've set up your analytics (whether its a funnel, a custom segment or events) to capture the appropriate actions.

    It all seems super simple in hindsight but nothing is simple the first time.

  • NR

    Nikola Roza

    3 months ago #

    I tried to rank without backlinks.
    I was scared of link building and was surrounded by people who were also scared and had no knowledge. They were reinforcing that fear to no end and it was really hard to break free.
    I tried in vain to "beat" Google by posting and posting and posting. My hands fell off from writing so much yet I got nowhere. It was a bitter pill for me to take, but I'm glad I took it.

    • RS

      Ross Simmonds

      3 months ago #

      Love it. What approach did you take to start building links?

      • NR

        Nikola Roza

        3 months ago #

        I started by doing HARO (Help a Reporter Out).
        I thought that these links are:
        Very safe (coming mainly from trusted news and seed sites)
        Very strong (high DA)

        And I also thought that if I could rack up a few of them, it would give me a huge advantage over my close competitors.
        Because these links are hard to replicate. It's a game of speed, chance, persistence, and chance (luck) again.

        Anyway, after only one week of trying- I got a link; And not just any old link, but one from prdaily.com which has a domain authority of 73.
        That link was:
        Contextual,
        Had branded anchor text
        And had nice cocitations around the link.

        I was pumped, especially since that article was later republished on 7 different, smaller news site. So I got 8 links for 5m of work- i.e., link builder's bliss.
        And let's not forget this was the first time I tried link building :)

        Unfortunately, I had to ditch the site because of a huge family tragedy that forced me to give up temporarily on my business.

        That was 2 years ago, but here I go again, more determined than ever, and ready to learn advanced SEO and content marketing from the people who have done it before and already have success.

        That is why I am at Growth Hackers.

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