Leave a comment
Get the GH Bookmarklet

Ask GH

With all the talk and mentions about the importance of unique content, could anyone make a clear (maybe example based) reply to what it really is?

Of course creating something worthwhile to read is key, but what really can be "unique" so to speak in a world the age of Internet (and the millions of articles created every day).

Cheers! And thank you for your time!

  • SK

    Sean Kirby

    10 months ago #

    It depends on the context. For search engines, unique is simply not plagiarized. Of course, readers know that two pieces of content can say the same thing even with different words. But coming up with ideas no one has ever thought of before is unrealistic. So instead of trying to develop unique content, aim for providing unique value. It's a subtle but important difference.

    These are just a few way you can do this:
    - Go more in-depth. Most content is thin. Adding more details, context, examples, etc. is a good way to add value.
    - Niche down. Adapting content for a specific audience is an easy way to increase relevance. For example, there are lots of articles about Robert Cialdini's principles of influence, but by focusing the topic specifically on how it applies to real estate agents, I was able to provide unique value.
    - Include your experiences. This is one of the easiest ways to be unique. Your experience is all your own.
    - Use case studies. Theories and how-tos are great, but actual real world proof adds context and tells more of a story.
    - Include proprietary research. This is not the easiest tactic, but it is one of the most effective if you have the resources and data to do it.

    Hope that helps.

  • PS

    Pooja Seshadri

    9 months ago #

    Unique content could be considered as putting out fresh, trendy, not mainstream content. Something that's unique is something that isn't already flooding in the content world, making your content 1 in billions.

    But it's not always easy coming up with these unique, eye-catching, invigorating topics/ideas. An option you can consider in this case is repurposing your older content.

    Repurposing is a great way to transform older content with a new, fresh spin/take. It also helps maximising your content efforts and potential.

    Sometimes as content marketers, we’re so busy running behind producing a “new” piece that we fail to realize that we might already be sitting on a goldmine of content.

    Check out some of the ways you can repurpose your content along with its benefits here : https://blog.narrato.io/8-smart-ways-to-repurpose-your-blog-content/