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Anyone have any thoughts on or experience with putting live chat on a PPC landing page with a goal of "Requesting a Demo"?

  • JA

    Justin Adelson

    over 3 years ago #

    Although I do not have direct experience with this method, I do think it is smart to try it. The point of a landing page is to convince the user to take the next step down your funnel, which in most cases is submitting their contact information so you can follow up with them. By adding a live chat option, you are giving the user the ability to completely skip the submission process and contact you directly about your services. There is a chance that you might not capture their contact information, which you could put into an automatic email drip campaign, but you can at least directly interact with the person immediately.

  • NS

    Nate Slavik

    over 3 years ago #

    Absolutely add live chat. You should have your live chat widget in clear view on all website pages, including your content dashboard / blog and all landing pages. No matter the landing page purpose, live chat adds comfortable convenient communication for your visitors. In the case of your "Request a Demo" PPC landing pages, visitors might simply have a quick question they want answered before determining whether or not to opt in.

  • MS

    Michael Simonson

    over 3 years ago #

    Question is: who mans the live chat? Who will answer peoples’ questions? How long will it take you to respond to all the questions?

  • SC

    Sujoy Chaudhary

    over 3 years ago #

    I think it's better to use an FAQ widget rather than a live chat, so that even if your agent is offline, you atleast know the reason why the user came there. Over time, you can find the questions that are asked most by visitors when they land on your PPC page. And maybe you can address those most asked questions in another marketing campaign later.
    (Disclosure: I own Airim)

  • NB

    Niraj Bariya

    over 1 year ago #

    Welcome move. But the only problem will be the goal or conversion tracking. Recently we have added live chat plugin to one of our client's site (Live PPC Landing page) and found that PPC Chat is actually increasing engagement and leads. It's quite tough to track live chat leads / goals / conversions but it's worth adding on PPC landing page.