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What are your thoughts on putting live chat on a PPC landing page?
Anyone have any thoughts on or experience with putting live chat on a PPC landing page with a goal of "Requesting a Demo"?
Although I do not have direct experience with this method, I do think it is smart to try it. The point of a landing page is to convince the user to take the next step down your funnel, which in most cases is submitting their contact information so you can follow up with them. By adding a live chat option, you are giving the user the ability to completely skip the submission process and contact you directly about your services. There is a chance that you might not capture their contact information, which you could put into an automatic email drip campaign, but you can at least directly interact with the person immediately.
Absolutely add live chat. You should have your live chat widget in clear view on all website pages, including your content dashboard / blog and all landing pages. No matter the landing page purpose, live chat adds comfortable convenient communication for your visitors. In the case of your "Request a Demo" PPC landing pages, visitors might simply have a quick question they want answered before determining whether or not to opt in.
Question is: who mans the live chat? Who will answer peoples’ questions? How long will it take you to respond to all the questions?
I think it's better to use an FAQ widget rather than a live chat, so that even if your agent is offline, you atleast know the reason why the user came there. Over time, you can find the questions that are asked most by visitors when they land on your PPC page. And maybe you can address those most asked questions in another marketing campaign later.
(Disclosure: I own Airim)
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