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what are your thoughts on AMP?
Recently, we have did experiment with AMP page to generate real estate leads. In the start we realize you can not put form on the page only numbers can be placed to get contacted. Since lead generation require inquiry form which is biggest problem in AMP pages. What's your thought?
I'm with leading web developers on AMP and signed the open letter below earlier this year:
"publishers should not be compelled by Google’s search dominance to put their content under a Google umbrella. The Web is not Google, and should not be just Google."
AMP can be a huge source of traffic for publishers and decent for e-commerce businesses. The implementation can be very time and resource-intense and there are some moral issues that come with it. However, since Google is becoming a lot more cut-throat, add it to your site if you have the resources.
what CMS are you using? One of the sites I managed is Wordpress. There were some useful AMP plugins but it really doesn't give you much on design customization. But for simple designs and page speed/load, it's decent. I'm not sure how it works with ecommerce sites that involve carts, etc.
Most of the plugins around AMP can support it perfectly. Even some of them can have some customizations in terms of design. If you want to fully benefit and integrate AMP into your site I would recommend customizing AMP templates so you can leverage additional tracking and make design tweaks whenever needed.
I must admit I have 0 moral issues with using AMP so I'm probably on the side of integrate it all for better support and leverage all the extra benefits it will give you.
In my view, most of the experts not recommending AMP to implement it.
First, it puts limits on your page’s functionality.
Second, it can hurt your link building efforts.
Finally, AMP pages boost Google’s domain authority… not yours... because it comes under google.com/amp/landing-page.
A lot of Google's recent activity suggests folks should get behind AMP, especially when mobile speeds can have a significant impact on paid advertising spend and conversion rates nowadays. Plus AMP is an option that offers faster load times, which helps improve customers' experiences with page speeds. Unbounce actually published a recent blog post that touches on the topic of AMP + page speed importance that you might find helpful:
AMP is one of the best Technology which is help website loading faster at mobile devices. you can apply your website as well as blog for better promotion. i am also using AMP plugins for my personal Wordpress blog. careful setting in the AMP plugins.
AMP has always been kinda controversial. Some would say it is a must, some are genuine haters of this technology. Certainly AMP has both benefits and drawbacks. My advice — research and decide on your own. Only you know all your project's nuances. You can learn more in this article "All You Want to Know About Accelerated Mobile Pages"
The AMP version of the website loads faster than any responsive website. The AMP version would also boost your search engine position unsurprisingly, Google continues to recommend that publishers bet on AMP for the time being.
AMP stands for Accelerated Mobile Pages. It is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.
For Implementing AMP on your website there are certain restrictions you need to follow, in order to make your website load faster.
you should care because AMP gives your customers a better experience when they are consuming your content. And, to put it bluntly, that user experience is what Google cares about. Leveraging AMP is a great way to make sure your content gets to the top of the results page and gives your customers a positive experience when dealing with your brand. Win-win!
By investing in AMP page development, you are putting yourself on an even playing field with other publications. Being featured in the carousel at the top of the search engine result page is critical for driving traffic to blog posts and reaching new customers. Some businesses are building AMP landing pages to empower a mobile lead generation.
With more than half of the audience prefer to use mobile phones as their go-to device for searching for information on the web, AMP can be a standalone solution to make content mobile-friendly. But to be straight AMP has also received much criticism by tech. the industry, as acknowledged by Tad Chef.
I think the only potential reason for the inconvenience could be AMP version consist of only 3 standard components namely:
- AMP HTML, which is the standard HTML markup
- AMP caches, which serve validation for AMP pages
But in my opinion, you can use the AMP version of pages if you find them suitable for your web page format. You also use the way I do, you can simply use pages which have blog posts or pages that have only content in AMP version and keep your product pages into normal desktop format.
Accelerated Mobile Pages are just like any other HTML page, but with a limited set of allowed technical functionality that is defined and governed by the open source AMP spec. Just like all web pages, Accelerated Mobile Pages will load in any modern browser or app web-view. AMP files take advantage of various technical and architectural approaches that prioritize speed to provide a faster experience for users. To enjoy the advantages of AMP, your website needs to meet certain requirements set by Google. Once the requirements are met, your users will enjoy a website that loads almost instantly on phones because its content is optimized and served directly via Google’s servers. Due to the speed of AMP, it improves your website SEO ranking, since load time is an important factor for SEO.
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