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  • RS

    Ross Simmonds

    about 3 years ago #

    Best approach I've had is remarketing.

    I know. It's not new. It's not sexy. It's often something that marketers consider lame.


    I still love it and still find that it works like magic. In fact, even though I'm a marketer through and through - there's still something special about remarketing. It feels like magic EVEN though I know exactly what's happening behind the curtain.

    The key is ensuring that the remarketing efforts have a sense of relevance. If someone is a few steps into the checkout process but leaves their cart, remarketing to those people can be a great way to catch their attention. If someone is viewing your pricing page for a SaaS startup, remarketing to them with an offer can be a great way to drive conversion. If someone downloads an ebook and you remarket them a webinar followed by a sales call, it can work magic.

  • PR

    Perri Robinson

    about 3 years ago #

    I'm a strong believer in nurturing prospects!

    Never ask somebody to do something without planting the seed that it's a good idea before hand. Connect with them on social, like their content, offer valuable insights for their community. This will help gain trust, once you have a little more credibility through the trust-building process they're more inclined to listen to you.

    Also, different types of content is useful at different parts of the buyer circle. E.G. If you know they're engaged with a competitor it might be worthwhile to share case studies. If they're not familiar with your service/ product then more thought leading content is important. Be sure the content you share is relevant.