Leave a comment
Get the GH Bookmarklet

Ask GH

I'm writing a new piece on where 'marketing automation' is heading towards. Therefore I'm looking for (advanced) ways this community is automating his efforts as much as possible. Feel free to share, a mention in my article is the least I can return. :)

  • MH

    Mark Huber

    about 2 years ago #

    Hey all

    I am deploying Messenger bots for lead generation and sales...

    Digital assistants (bots) help build systematic experiences that allow you to qualify, engage and interact with your leads in a 1-to-many way, that feels like a rich 1-to-1 experience.

    Combined with your marketing and sales genius, this allows you to grow your business in a sustainable and scaleable way, giving you new found power adding revenue and profit to your bottom-line.

    You can see my 'Betty The Bot' in action and reward you with not only a quick user friendly experience but also deliver up a short report I authored.

    You can access it via my pinned post here on one of my FB business pages at:
    https://www.facebook.com/Betty-The-Bot-170141606838805/

    Cheers!

    Mark Huber

    PS: Love this community and the opportunity for engagement. Best of continued business success to all!

  • TB

    Tushar Bhargava

    about 2 years ago #

    Not marketing but we are trying to automate sales reporting.

  • ET

    Everette Taylor

    about 2 years ago #

    Automating Instagram Growth = GrowthPup.com

  • JW

    Janice Wald

    about 2 years ago #

    I'm a huge fan of Buffer for all my automation needs. When I try to market my blog critique services or my ebook, I use my Buffer queue. I'm a fan since Buffer optimizes the times my tweets are sent out. Also, when I go to Twitter and look at the time of the day my impressions are the best, I can always change the time to make sure my tweets are going out during the times they'll be the most visible.

    • VS

      Vivek Shenoy

      about 2 years ago #

      Buffer is quite amazing! One of the better tools, has great interface and deliver ability. Good features too!

  • SG

    Saul Gowens

    about 2 years ago #

    Thanks for the invite Yannick. We've built our own marketing automation platform - Websand (www.websandhq.com ).

    We are automation first, email marketing second. In practical terms, we've built a control panel to help marketers understand more about their customers so they can be more targeted and relevant with their email marketing.

    We automate data inputs, segmentation and email marketing.

    Primarily we are finding that our core audience wants a platform to help them understand their data, as a first step towards automation.

    This is a key step, as moving to automation is scary, and without the right data, it's a real garbage in / garbage out exercise that can be incredibly damaging.

    Whereas advanced users are looking for deep sophisticated machine learning, the majority just want an accessible way to make the process of targeted email marketing less time consuming and more effective.

    The other thing to consider is content. Lots of automation can mean lots of content, which can take a huge amount of time to get right, and set the order of events.

    The irony is, that although automation makes things super efficient, to get it right takes planning, patience and a desire to learn.

    Therefore I believe the future of automation will be making the process of getting started much easier. Providing pre-packaged processes that are proven to work. It's something we've started working on with pre-set segmentation, customer lifetime value metrics and pre-set integrations.

    Hope this helps.

    Saul Gowens
    CEO / Founder
    Websand

  • GS

    Glenn Stovall

    about 2 years ago #

    Here's what I'm focusing on:

    * Setting up an automated newsletter for new subscribers.
    * Setting up automatic segments and evergreen pitches based on behavior.
    * Automating report generation from several sources.
    * Automatic filtering for consulting lead applications.
    * Cross-sells and upsells between different products.

  • AG

    Ashok Gudibandla

    about 2 years ago #

    One big monolithic product doing all your marketing automation is history. Marketing today has 20 arms- social, email, mobile, web push, in-app, ads.... and there are specialized apps that do a great job on each of them.

    Smart companies wouldn't want to use all-in-one (but good for nothing) products, they want to use the best of breed in each segment and then automate Across them for best results. Precisely what we do - https://automate.io/marketing

  • EW

    Eric Wee

    about 2 years ago #

    We are automating our marketing reports with dashboard to replace excel sheets

  • MU

    Mohd Umair

    about 2 years ago #

    We are trying to Automate marketing drip campaigns with Browser Notifications. I agree, one product cant do automation with all channels. Because of sheer complexity of the difference in channels. But we all need centralised data, where everything can be pooled in.

  • VS

    Vivek Shenoy

    about 2 years ago #

    We are currently automating email digests, dabbling in bots, and personalization

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
15
15