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What are the key success factors of 2018 to better conversion rate optimization?
Getting data acquisition & management right. Even still with all these great tools at our disposal, many have siloed data that is a gold mine if it can be combined & used properly. If you combine context (through data & personalization) with slick user experience design, you're in good shape. Many marketers don't take the up-front time & energy necessary and end up playing catch up.
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