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  • BK

    Bill King™

    almost 3 years ago #

    Getting data acquisition & management right. Even still with all these great tools at our disposal, many have siloed data that is a gold mine if it can be combined & used properly. If you combine context (through data & personalization) with slick user experience design, you're in good shape. Many marketers don't take the up-front time & energy necessary and end up playing catch up.