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What are the best ways to get backlinks for your website?
There are tons of resources covering link building. Anyway, here are my two cents that, I hope, will help:
First of all, it really depends on what kind of website are you running. For instance, building backlinks for a travel blog is different than building backlinks for a commercial website.
Currently, I'm building backlinks on my travel blog https://golookexplore.com using a few sources:
- guest blogging - it takes the most of the time, but it's well worth investment. I'm checking the backlinks of my competitors, or simply use relevant Facebook groups for opportunities.
- link swaps/inserts
- no-follow blog comments - good for link diversity and making your profile look as natural as possible.
- collaborations in resource posts
- pitching the editors of bigger publications and publishing the article with a link back to my website.
On the other hand, building links for https://www.cruiseagency.com.au/ is a bit different as it's a commercial project:
- guest blogging is still working, but the majority of bloggers will ask for money, so you'll need to have a budget for a link building to start with. The same goes with the link insertions.
- online local directories/listings
- work on your blog section as many bloggers won't link to your service/product pages, but to something valuable and relevant.
Basically, guest blogging is one of your best bets. It takes time, but it's a well-worth investment. Also, it would be handy if you have tools that help you to inspect your competition's backlink profile. That way, you can figure out what's working for them and just 'copy' their approach.
Do you know what the differences are between the nofollow and the follow links? (in terms of how they affect your SEO ranking) Is there one better than the other? How to evaluate the "linkworthyness" of a directory/website? Cheers! David
A no-follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.
Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.
Silviu left an awesome answer. I'm always pushing no-follow links in some ratio with do-follow as the goal is to make your link profile as natural as possible. It's true it won't bring much value SEO-wise, but if you're here to build relationships with active and relevant bloggers, then building no-follow links through blog comments might be a great idea.
For a 'linkworthyness', I suggest doing the following:
- check if your competition has links to directories/websites you're trying to put your link.
- check DA/DR with Moz/Ahrefs
- check if the website is active and consistent/check their publishing schedule (Google LOVEs active websites)
- only place a link to extremely relevant websites that don't look as cheap PBNs used only for a link building purpose
In the beginning it is very difficult to build backlinks but I found web directory submission and profile creation is the best ways to build backlinks
It is also worth to mention the traffic location and site language. If the traffic is mostly located in one country and language is not international, then the backlinks should be from local TLD's. In case you have a strong local portal like mine https://vutropedija.com where traffic mostly comes from one country, it is advisable that most of the backlink portfolio comes from local country TLD or commonly known as ccTLD.
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