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What are the best articles on growthhacking to product/market fit?
Hi @collinglass . I think you might want to revisit the premise of your question. Growth hacking should be used to accelerate growth after you have achieve product/market fit. It is a common mistake to try to force growth prematurely. Doing so is frustrating, expensive and unsustainable – killing many startups with otherwise strong potential. I recommend that you read this article I wrote years ago http://www.startup-marketing.com/milestones-to-startup-success/
One exception to this rule is if you have a network effect business. In other words, you require a critical mass of users to validate if you have product/market fit. Here's a presentation that I did years ago to explain what you need to do for this type of business http://www.startup-marketing.com/bringing-a-network-effect-business-to-market/ .
Hi @seanellis, thanks for your comment. I will definitely check those out. I did hesitate a bit when trying to phrase my question and understand where your coming from.
Would you describe growthhackers community as a network effect business?
Yes... If you're trying to launch a community type product, this presentation talks about the first few months for GrowthHackers https://www.youtube.com/watch?v=7NKGCRbH0tA
Tons of great resources, thank you all for answering my question!
Not articles but these are a couple of my go-to resources:
https://growthhackers.com/articles/zero-to-productmarket-fit-presentation/ by @andrewchen
Thank you! They look like what I'm looking for!
I recently came up with an article on product/market fit. I hope this might help you out: http://www.hammadakbar.com/saas/8-practical-steps-measure-product-market-fit-saas-startup/
Thanks Hammad, I'll have a read.
Here you can find 128 high-converting growth hacks divided in easy to view AARRR sections - http://blog.linkody.com/seo/growth-hacks-list
Thanks Helvijs, I'll dive in to this list
This isn't an article, but The Product Lunch (webinar series) recently recorded: 'The Elusive "Product-Market Fit": How to get there, and set yourself up to scale' with Dan Olsen. You can watch the reply here :) https://www.crowdcast.io/e/product-market-fit/register
Thanks Heather I will definitely check it out.
I agree with @Sean on this one. A tough (if not impossible) question to best answer without clarity or purpose behind the combination of those 2 loosely defined and often brutally abused keywords, @collinglass...
For "Growth Hacking" - the best articles would depend on your definition of that term... Andrew Chen, the keyword's inventor, is always a good place to start on this one. If marketing or product launch-related in your purpose, check out Ryan Holliday's "Growth Hacker Marketing" book - http://amzn.to/2ik4odr ...
...and his blog here: http://ryanholiday.net/category/blog/
If "growth hacking" for Product-Market Fit is more product dev in focus - check out Nir Eyal's Book - http://amzn.to/2j85A5e - and his blog... http://www.nirandfar.com/best-of-top-picks
Product Market Fit? Sheezz... tons of experts on that as well, here's an introductory guide (video + checklist) to niche market entry from Ryan Levesque (author of ASK - http://amzn.to/2j88uXt) which covers PMF and niche market entry quite well --> http://unfunnel.com/niche-market-entry-video-checklist
Market Research To Find Product-Market Fit?
My team and I actually wrote the (free) book on that one just last week --> http://unfunnel.com/niche-market-research-guide
Hope this helps! :)
Thanks Joey for the broad list of sources!
The below links has detailed information about Product/Market fit.
@colinglass I agree with @seanellis. Building an MVP and finding Product/Market Fit are key to startup success. There are a number of tools available to facilitate (accelerate?) the aforementioned. IMO Co-creation being core to the process(s).
You may find these articles useful:
Further, I suggest reading anything on the subject from Eric Ries, Ash Maurya, Steve Blank, Mark Andreessen
Last, but recommended you do first, read these books:
The Lean Startup (I have not yet read The Startup Way)
The Lean Series: *Running Lean, *Lean Analytics, Lean UX, UX For Lean Startups, Lean Enterprise
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