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What would be a benchmark consumer onboarding email open rate and click rate?

Granted the range can vary, what are some ways to improve it?

  • JA

    Justin Adelson

    almost 3 years ago #

    I can't comment on benchmarks because they are different across industries and markets.

    Re: Improvement - The best thing you can do is test. Test. Test. Test. Sign up for an email platform that allows you to run A/B testing across a variety of email components such as subject line, email body, delivery time/date, etc. Every time you send out an email test a specific component with a few variations to see what gets the highest performance. For example, subject lines (probably) have the highest influence on open rates - try testing separate subject lines that have a sense of urgency, that features a promotion, and a solution.