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I'm curious to know True North Metrics for different industry verticals. For example, I have gathered that:

Facebook optimizes for new users who make 10 friends in seven days.

Airbnb focuses on the number of nights booked by guest.
Slack tracks teams who send 2,000+ messages.

And Pinterest hones in on Weekly Active Repinners.

What other True North Metrics are real-world companies using?