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What are some of the most creative growth hacking examples you've seen relating to online publishing?
I'd like to grow the audience of a publication relating to news and insight from my industry sector. Can you share any examples of techniques that could apply? Thank you!
Hey Joe, the most effective way I've found to build an audience off a publication is using content upgrades.
You make a content upgrade for your post, then:
1- Add a bonus material link below the headline.
2- Add a call-to-action in the top 10% of the post.
3- Add 1-3 contextual calls-to-action in the body of the post.
4- Add a call-to-action in the bottom 10% of the post.
I have screenshots of an example of the growth hack here (it's #10 on the list), plus other examples you might find helpful: https://contentmavericks.com/content-marketing-hacks/
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