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There are plenty of examples of prelaunch list building/landing pages for B2C companies selling lower cost products, but does anyone have an example of B2B prelaunch list building? Looking for some inspiration.

  • RS

    Rebecca Spence

    about 4 years ago #

    Hey, this article has some good list building hacks as well as some other cool prelaunch stuff. Hope it helps! https://blog.gleam.io/prelaunch/

  • BS

    Bobby Stemper

    about 4 years ago #

    Hey Andrew!
    You can check out how we're building our prelaunch list with our landing page, "viral waitlist," and email drip at www.tryadhawk.com

    The waitlist has been huge for us for a few reasons:
    1. Incentivize sharing to boost position increases the number of people sharing our landing page
    2. Waitlist growth from those social shares (2-4% of our waitlist comes from those referral links)
    3. Fills our beta with people who have shown additional levels of excitement for the product. These users are generally more likely to give constructive feedback and become champions of the product.

    We're also using content marketing to generate traffic and then use really low-touch hints to check out our landing page. People coming through the blog convert at about 1-2%.

    Hope this helps.

    • IG

      Igor Gorbenko

      about 2 years ago #

      Hey man. I know it's off-topic but I feel like you should limit the width of your website.
      I opened it on a large monitor and it's all over tha place.

      http://s2.1pic.org/files/2018/05/14/69462100dcd5f678c14f.jpg

      People are kind used to have all necessary content withint the field of view.

      Also, I see you have a lot of dogs there, can you hire my dog too? She's just sitting on her ass all day and does nothing.

  • JR

    Jess Roberts

    about 2 years ago #

    Hey Andrew,

    We detailed our entire pre launch list building strategy here: https://www.fieldboom.com/blog/startup-ideas/

  • SV

    Steven van Vessum

    about 2 years ago #

    I think the folks at Hotjar did this pretty well. They've written about it extensively here: https://www.hotjar.com/blog/2016/01/12/the-hotjar-story-part-1-from-idea-to-60000-beta-signups-in-6-months/.

    TL;DR: they came out of nowhere a few years back and have the one of the largest (or maybe even largest?) customer base through good marketing in my opinion.

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