I tried using the broad match keywords with google's enhanced cpc option. I did this for a niche education business and had no way to improve our lead volumes. Once i took the above approach, i found a drastic improvement in the number of leads that came in. I took a look at the search terms report and surprisingly nearly all searches were related to the business.
Has anyone here tried this here before? Is there something i fail to see? I would love to gain more insights on this and the logic.