Not sure if it has to do with any kind of business as much as it has to do with your audience and what they would respond to.

There was a discussion around a similar point a short while ago as well around adding humor to marketing that may help you as well: https://growthhackers.com/questions/what-techniques-you-use-to-add-humor-in-your-copywriting-how-do-i-add-humor-to-marketing/