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Use of slang in marketing communication
There has been a growing acceptance of informal words in brand communication. Dollar Shave Club does it. So does Erika Napoletano. My question is - For what kind of businesses is this effective and where should one draw the line?
Not sure if it has to do with any kind of business as much as it has to do with your audience and what they would respond to.
There was a discussion around a similar point a short while ago as well around adding humor to marketing that may help you as well: https://growthhackers.com/questions/what-techniques-you-use-to-add-humor-in-your-copywriting-how-do-i-add-humor-to-marketing/
Thanks for the thread, Anuj. It was helpful.
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Anuj Adhiya
Not sure if it has to do with any kind of business as much as it has to do with your audience and what they would respond to.
There was a discussion around a similar point a short while ago as well around adding humor to marketing that may help you as well: https://growthhackers.com/questions/what-techniques-you-use-to-add-humor-in-your-copywriting-how-do-i-add-humor-to-marketing/
varun sharma
Thanks for the thread, Anuj. It was helpful.