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Running some Twitter ads, and I want to target based on a keyword in a user's bio. Is that possible? 

If not, what's my next best option? Going after a couple position titles.

  • JB

    John Barth

    about 4 years ago #

    You can do this, but not by simply putting those titles as keywords in a campaign. You'll have to find all of these users on Twitter yourself (Followerwonk can do this), and build a file with all of their Twitter usernames. Then you can create an audience in the Twitter ads interface under Tools > Audience manager. Upload that list of names to create an audience, and then you can create a Twitter campaign targeting it.

    Your list will need to match at least 500 users for Twitter to allow you to use it.

  • SA

    Shivankit Arora

    about 4 years ago #

    Hi Joe,

    Was John's answer able to help you?

    I recently wrote an in-depth guide on aggressive twitter marketing. Feel free to give it a read. It should give you all the answers?


  • GL

    Gastón Labarthe

    about 4 years ago #

    Hey Joe, in our platform (https://owlead.com) you are able to target keywords in user's bio to grow your following with quality followers and also the cost per follower is lower than Twitter Ads.