I’m currently looking for a analytics tool that will track/report where a user came from when they later convert to a paying user.
Here’s the general flow of a user of my saas web app.
- User comes to our www.saas_app.com (Tool needs to capture referring source)
- Signs up for a free trial. (At which point we gain their email address and an account_id)
- User navigates to their account at account_name.saas_app.com and at some point hopefully add their payment details.
Can anyone recommend a tool which will then allow me to generate a report showing where the user originally came from?