We're a new startup focused on the commercial cleaning industry. Our focus has been in two key areas, Search and Content. Search is effective, but lacks the volume we need to hit our goals. Content has been effective but we are always looking for new ways to connect with our audience. "Anna" —our core buyer persona — is a small business owner with only a few employees. She's new to the cleaning industry and wants to grow her business. She's ambitious, but lacks formal business education around sales, marketing and managing people. Our content strategy has been focused on her from an education standpoint.
We've created assets like: https://www.sweptworks.com/challenge - Sales support http://www.cleaningjobs.co - Free tool to help her hire more effectively https://www.sweptworks.com/quickestimate - A free tool to help her estimate her jobs https://www.sweptworks.com/reframeonline - A collection of webinars designed to help
Our focus is to help educate new and established business owners in the industry that the crazy turnover issue (75% - 375% annually) doesn't need to be their reality. We know because we actually started as a cleaning company.
Our challenge centres around targeting people in the industry that don't yet know they have a problems. Can anyone share any tactics/strategies that have worked for a B2B industry where the customer requires education around realizing the have a problem? We are constantly experimenting and would appreciate any ideas and experiences the community has to help us grow.
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