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Twitter’s lead generation cards can be a lucrative source of really high quality sales leads for your organization. You only pay when users interact with your ad, and their CTA feature allow you to capture a logged in user’s general information like name, email, and screen name. The secret to maximizing the value of Twitter’s lead gen cards is to make sure that your leads are hyper-targeted. In this article I show you how we create hyper-targed Twitter card campaigns that only generate amazingly qualified leads.
https://www.getambassador.com/blog/high-quality-sales-leads-with-twitter
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Jordan Skole
Spoiler: Our competitors that sponsor conferences hate it.
Brandon Pindulic
Great strategy -- going to give this one a try :)
I've bought AdWords around conferences a week or two before the conf date and sent users to a specific landing page which did well since the keywords were cheaper.
I need to try out some more paid marketing tactics (like this one); the vast majority of my efforts are organic and I'm leaving some leads on the table.
Jordan Skole
Wow, that's an awesome move as well if you can spin the landing pages up easily enough and tie it all together (prob not too bad).
Theres a large local company around here in the funeral/flowers business that uses the AdWords API to automatically spin up campaigns using the deceased's name asap. A bit macabre, but brilliant for their industry.
Mike Rizzo
I have actually used this a function of "inbound" as well. Offering a single click "download" option for our white papers.
When the "form" is submitted, the user receives the email with the content they requested!
I am a big advocate of Twitter cards for lead gen / inbound
Skyler Hair
I like it. Nice unique twist @mister-izzo
Morgan Brown
This is a great tactic. Thanks for sharing Jordan!
Skyler Hair
Loved this. Great article @jordanskole :)
Anuj Adhiya
@morgan - this should be an automatic entry into hack of the month...
Skye Chilton
Thanks Jordan. Will likely test this out.
Artur M
can this tactic also be used for B2C? seems like B2B is like shooting fish in a barrel. What if you are targeting 18-25yr olds hipsters with a new way to create their own clothing and gear?
Jordan Skole
@artur you can use the cards to target keywords or similar accounts, so it is very easy to create campaigns that target your demographic.
Personally I would swap the resource download for a coupon code, and then target 18-25 yr olds that follow a company like threadless or bucketfeet.
Artur M
sounds good will try that.
Blaze Arizanov
The article seems unfinished... Where is the web hook from Zappier being used in this scenario..?
Rob Long
You can also try out Driftrock's free Lead Response app which is super easy to set up. Sends an email to the Lead Card responder instantly. Same result as using Zapier I guess but it's a neat little app for free https://www.driftrock.com/apps/lead-response/
Jordan Skole
Sorry that you feel that way @arizanov I wanted to keep the focus on the twitter cards and not spin into a zapier tangent.
As far as the Zap action, there are many places you can send it. You could have the leads just get added as rows in a spreadsheet. You could send them to a CRM like salesforce. You could have them get sent to you one by one as emails.
The truth is, there are lots of things that you can do with Zapier, and thats just Zapier. You could build a custom application to process the leads and do something with them. If the twitter user is an existing customer and you have payment data saved you could potentially have them complete a purchase from within Twitter. You could enroll them in the demo.
Basically the plethora of options you can use a POST request for is way outside the scope of the article, and I would recommend reading the "Teach a Dog to REST" article that I linked to.
Cheers!
Ryan G
Perhaps I'm missing how to use this site, but it seems as the 'meat and potatoes' of the knowledge sharing around what this hack is and how to go about doing it is missing...
I only see 4 short paragraphs, this being the last one...
In this article I show you how we create hyper-targeted Twitter card campaigns that only generate amazingly qualified leads.
is there a magical 'read article' button I'm not seeing? I only see a 'Post Answer' but I came here to learn from @JordanSkole - not provide an answer to his post
thanks J
Anuj Adhiya
@clickryan Certainly seems to be some missing info - we'll look into it.
Until then, I updated the description with a link to the blog post describing the process in more detail.
Aswine S
Had a great learning experience. I wasn't knowing Twitter lead generation cards are that effective! Thanks for the shout out.