Twitter’s lead generation cards can be a lucrative source of really high quality sales leads for your organization. You only pay when users interact with your ad, and their CTA feature allow you to capture a logged in user’s general information like name, email, and screen name. The secret to maximizing the value of Twitter’s lead gen cards is to make sure that your leads are hyper-targeted. In this article I show you how we create hyper-targed Twitter card campaigns that only generate amazingly qualified leads.
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