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Hey all,

Proud to announce our inaugural “Hack of the Month” contest! Hacks include creative or innovative ways to positively affect your business (i.e. increase referrals, drive traffic, lower bounce rates, increase conversion rates, etc.) Winners of the contest will receive a featured post on the GrowthHackers website with a detailed breakdown highlighting the person/company, a full email sent out to our subscribers, as well as being promoted on our social media accounts. This is a great opportunity to inspire others while bringing much deserved recognition to your creative growth tactics.

Here’s the guidelines:

1. All entries must be submitted by a person/company who performed the actual hack.
2. You must be able to provide visual proof of the results of the hack.
3. The hack performed must have been recent, within the last 3 months.
4. Entries can be submitted for three straight contests if not chosen as a winner.
5. Once a winner, you cannot enter into the contest again with the same hack.
6. All entries must be submitted by midnight Pacific Time on June 25th.

Submit your hacks here: http://bit.ly/1pFJGmt

Any questions? Drop a comment!

  • JM

    Jason Miguel

    almost 6 years ago #

    See guys now this is smart on so many levels...

    I brought this up in my early posts in the community

    Sort the growth hacks by industry/category

    Example: Im working for a client in the fashion industry. Show me growth hacks and topics specifically around "MY CURRENT REAL LIFE PROJECTS"

    and let me "FOCUS" and Learn From others and vice versa.

    Give me a better profile

    Bio.
    Ranking by growth hack upvotes
    Allow companies to contact all the experts crowdsourced by the community.

    Content is too fragmented even though its crowdsourced.

    I get it on my rss reader, twitter, email, blogs ect.

    No time for all that.

    Show me currently running growth hacks in my industry and let me watch the progress of other peoples results.

  • SE

    Sean Ellis

    almost 6 years ago #

    How does everybody feel about this program? Are you likely to want to participate in this? If yes, why? If not, why not? Thanks!

    • ND

      Nate Desmond

      almost 6 years ago #

      I love the idea! It helps push me to be more intentional and focused, plus the results will be an amazing collection of case studies. Most of my feed reader is filled with brilliant theory, but never enough stories.

      At the same time, I'm fairly limited in that YouTube will never let me share any of my results, and I'm guessing many others face the same limitations. I'll probably share something I've tried on my blog.

      • ET

        Everette Taylor

        almost 6 years ago #

        I was just speaking about this with @dylan earlier @natedesmond - you read all these articles that you become an expert on theory but rarely see new successful growth hacking stories. Appreciate your input.

        Also, congrats on the job with Youtube/Google! That's awesome.

      • SE

        Sean Ellis

        almost 6 years ago #

        Wow, @natedesmond didn't realize you ended up at Google/YouTube. That's huge! Congrats to you. I'm sure Tradecraft is excited about the validation for their program.

      • JW

        Justin Williams

        almost 6 years ago #

        It's definitely a catch 22. You want to share what you've done, but not expose confidential information.

        Perhaps the results could be obscured? Remove brand and industry information, and any other data?

        Another way I maintain anonymity when sharing results is using rates instead of raw numbers. It's not the best way to understand results (e.g. going from 2 conversion to 4 is a 200% increase!), but it's better than nothing.

        Finally another way is to not share specific results. Submissions could share results with the admin, and the admin can see they're legit, but when the case studies are published, rates can be shown or simply a phrase like "signup rates increased significantly."

    • JB

      Jon Bishop

      almost 6 years ago #

      At first glance, I think it's a great idea. One of the frustrating things about marketing vs. development or design is not having many options to publicly show your work.

      At the same time, a big reason for this is that many companies don't want to give away their marketing secrets, so I'd expect your entrants to be weighted towards people who work at more liberal companies or companies that want the attention (and are on the smaller side).

      I plan on participating for the attention, but it will have to come from my personal projects as I don't think any of my clients would let me share the work I've done for them.

    • BA

      Benjamin Adamson

      almost 6 years ago #

      I love this because it forces us to up our game because we'll have to describe what we did and show our process to a third party.

    • TD

      Tiffany Dasilva

      almost 6 years ago #

      This is such a great idea. Really forces you to put your money where your mouth is and learn by doing.

    • SC

      Shana Carp

      almost 6 years ago #

      to a point. I don't want you all to know how evil I am ;)

  • SM

    Stuart McKeown

    almost 6 years ago #

    Really like this idea, especially for those of us that perhaps don't have the connections to get our content / posts to get the required traction here on GH.

    A library of recorded GH's is also a brilliant idea, kinda like Which Test Won but for a wider range of areas.

    Submitted something, let see how it goes :) Good luck all.

    P.S. If you want to use the Gleam widget in future to capture the info we're more than happy to assist.

  • DL

    Dylan La Com

    almost 6 years ago #

    We got a couple questions via email asking for a bit more clarity on the voting process, so I figured I'd add an answer here for anyone else who's curious.

    We're going to be mostly looking at originality and effectiveness of the tactics when we choose a winner. Complexity will not be a factor we look at, as this is not necessarily correlated to effectiveness. For this first month, voting will be done by the GH admins and a few non-participating members, but depending on how it goes, we may open it up for others to vote in the future.

  • SB

    Scott Bishop

    almost 6 years ago #

    Is there a minimun number for the metrics to be considered? One visitor per month to 10 visitors per month is a big leap in percentage but not really brag worthy. i know the GH community is better than that, just tossing out scenarios.

    • ET

      Everette Taylor

      almost 6 years ago #

      We're no fools ;) @thescottbishop

    • DL

      Dylan La Com

      almost 6 years ago #

      Good question Scott, there's no minimum volume, but yeah, 1 to 10 visitors isn't really brag-worthy and would most likely not win this contest. We're going to do our best to look at each hack holistically, so that it's not just a conversion rate or volume contest.

  • IM

    Ilia Markov

    almost 6 years ago #

    Great idea! I'm eager to learn some new hacks! :)

  • AT

    Andrew Thompson

    almost 6 years ago #

    Great idea @everette

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