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Show GH: Great example of selling your skills
Check this 404 page out: http://businesscasualcopywriting.com/dead-page/
Guaranteed to spend a few minutes and also make you curious about the people behind it.
Fun for fun's sake or clever lead generation tactic?
Reminds me of this - http://explicitly.me/robots.txt
I'd put it down to clever marketing tactics
404 pages and unsubscribe links are an awesome place to opt people into your service, whether it's to sign people up like in your example or Groupon's email opt out page which is a great way to opt people back into your newsletter.
We've ran several test that show a high increase in signups via 404 pages.
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