I'm excited to announce Qualaroo's new integration with Optimizely Audiences. Now you can use Qualaroo survey responses to personalize future website visits to serve more relevant and engaging experiences that improve conversion results.
Most pesonalization is done via clickstream data, but some things you just can't get from click information. With the new integration you can ask visitors questions about who they are and then put them into experiments in Optimizely. Mobify, a beta customer of the integration, did just that and saw big wins in clickthrough rates and time on site.
You can read more about it on the Qualaroo blog too: http://blog.qualaroo.com/qualaroo-optimizely-audiences-integration/
Have questions? We're here to answer in the thread.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter