Music industry superstar Drake "pulled a Beyonce" last night by dropping a surprise album out of nowhere. That's been done before but what was particularly interesting was the name of the album "If You're Reading This It's Too Late" and the cover art
Around 11PM ET Drake dropped this tweet: https://twitter.com/Drake/status/566085353400852480 - along with the same image on Instagram.
The image went absolutely viral with people posting the image on their social media accounts igniting FOMO (Fear of Missing Out) to everyone who saw it and created a frantic race for all his fans to go download the album. Brilliant marketing strategy.
Is this the best music "growth hack" you've ever seen? Other notables are Jay-Z and U2.