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I have found as a growth hacking enthusiast that I have become sort of immune to such methods as pop ups, over the top headlines, certain CTA, etc. It takes a bit more to convert me these days, so when I saw ConversionXL's email, I had to annotate and share. Though Peep & his team over at ConversionXL utilized what many might regard as simple/obvious methods, the execution and proper mix of tactics were effective. It goes without saying that they produce some of the highest quality and actionable content on CRO so that was a major factor as well. I also found that their use of “Must Get a Friend to Sign Up” was gutsy, but worked because of the quality of their readership. Key Takeaways
  • Don’t overdo it with the tactics. Find a comfortable mix and go with it.
  • Always make your CTA clear and precise. Each email should have a strong, singular purpose.
  • Because CXL has such high quality content, they also have high quality readers. The intersection of the two is a vibrant community that’s willing to do what it necessary (get a friend to sign up) in order to get the high quality content. Create content that people absolutely cannot do without.
  • Figure out a way to MAKE people share
As a more informed consumer, what tactics/hacks still convert you? Any further thoughts on the email?
  • SH

    Skyler Hair

    over 4 years ago #

    Need to have a friend join with you to get in?

    GENIUS

    • TK

      Thomas Krawiec

      over 4 years ago #

      Agreed.

      • TD

        Tiffany Dasilva

        over 4 years ago #

        would you do it though or would you just put in two of your own emails? I wonder how many people will do that. So curious because this is a cool idea.

        • IO

          Isi Ojeabulu

          over 4 years ago #

          Hmm that's an interesting thought Tiffany. I think the major thing is that their content is so great, you want to share it with other people. It never crossed my mind to game the system though. Again, interesting thought. How would you have handled it?

          • SH

            Skyler Hair

            over 4 years ago #

            People will always game the system but you can do things to make it more difficult like limit by their IP address.

            I think for any thought leader it's not really a big deal though because the size of your email list is internet currency $$$

  • TK

    Thomas Krawiec

    over 4 years ago #

    The 'refer a friend' they use is epic!

  • TW

    Tommy Walker

    over 4 years ago #

    @peeplaja will be very happy to hear you liked this :-)

  • ET

    Everette Taylor

    over 4 years ago #

    Thanks for sharing this @isioj - I received something from two colleagues when this came out immediately. Might have been a slightly gutsy move but it seemed to work really well for them.

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