I have found as a growth hacking enthusiast that I have become sort of immune to such methods as pop ups, over the top headlines, certain CTA, etc. It takes a bit more to convert me these days, so when I saw ConversionXL's email, I had to annotate and share. Though Peep & his team over at ConversionXL utilized what many might regard as simple/obvious methods, the execution and proper mix of tactics were effective. It goes without saying that they produce some of the highest quality and actionable content on CRO so that was a major factor as well.
I also found that their use of “Must Get a Friend to Sign Up” was gutsy, but worked because of the quality of their readership.
- Don’t overdo it with the tactics. Find a comfortable mix and go with it.
- Always make your CTA clear and precise. Each email should have a strong, singular purpose.
- Because CXL has such high quality content, they also have high quality readers. The intersection of the two is a vibrant community that’s willing to do what it necessary (get a friend to sign up) in order to get the high quality content. Create content that people absolutely cannot do without.
- Figure out a way to MAKE people share
As a more informed consumer, what tactics/hacks still convert you? Any further thoughts on the email?