Leave a comment
Get the GH Bookmarklet

Ask GH

This AMA is now live.  Please post your questions here (click the link)

 

Join Patrick Campbell, CEO and Co-Founder of Price Intelligently for this AMA TOMORROW, 5/5 at 9:30am PDT.

Add it to your calendar here:

 

iCal Link

Patrick Campbell is the Co-founder and CEO of Price Intelligently, the team and software behind some of the biggest and best SaaS pricing strategies out there from companies like New Relic and Autodesk to Wistia and Litmus. PI is also the maker of ProfitWell, which is free SaaS financial metrics for Stripe that simply requires a 2 minute signup. Prior to Price Intelligently Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the NSA.

Get your pricing questions answered from the masters. Patrick and his team empower companies to get the most out of SaaS.

A good pricing-customer fit means less churn, increasing adoption, and more revenue.

Get your pricing squared away and your most pressing revenue questions answered by Patrick tomorrow.

 

  • SE

    Sean Ellis

    about 5 years ago #

    Pricing is one of the most under appreciated growth levers. From freemium models to raising prices, some of my biggest growth successes have been based on pricing experiments.

    @patticus is the best guy that I know when it comes to understanding how effectively price a product or service. Can't wait for this AMA.

    • PC

      Patrick Campbell

      about 5 years ago #

      Thanks, Sean!

      Hey Everyone -

      Excited to chat tomorrow - for efficiency sake, feel free to throw any questions here on SaaS pricing or SaaS metrics in advance. I'll make sure I can prep some answers to make sure we get everything answered in as complete as form as possible. :)

      • MB

        Morgan Brown

        about 5 years ago #

        Hey Patrick,

        I'll start -- how do you test pricing without pissing people off?

        • AD

          April Dunford

          about 5 years ago #

          Building on this one - if you have a sales team, how do get your sales team involved in a pricing test?

          • PZ

            Peter Zotto

            about 5 years ago #

            Good question and a really important one. Sales HAS to be aligned with pricing...otherwise you end up with a massive drop in LTV (discounting here is a killer). @patticus should go into specifics on this one.

      • JP

        Jeff Pickhardt

        about 5 years ago #

        What's the best way to do enterprise plans? Specifically, for SaaS enterprise plans where the price is non-transparent and given out individually to prospects, what sort of process or playbook should companies have in place for deciding how salespeople should quote a price?

        • AD

          April Dunford

          about 5 years ago #

          Love this question. Also, building on this one - do you have any tips on testing the upper boundary on pricing in this scenario? (I've done massive price increases at a couple of startups - curious if you have and how you went about it)

      • AD

        April Dunford

        about 5 years ago #

        One more enterprise SaaS pricing question. Suppose you have done a price increase (where the pricing isn't posted publically) - have you ever gone back to your older customers and moved them to a higher price? If so, how? (I've done this with packaging - i.e. tiered pricing or modules that cost extra). Curious if you have any creative ideas on that or if you think you should just leave those customers alone.

        • JM

          Jordan Mills

          about 5 years ago #

          This is good. Would love to hear more about how to successfully move existing customers to new pricing tiers/packaging. Maybe grandfathering?

  • AA

    Anuj Adhiya

    about 5 years ago #

    Add it to your calendars now!

  • PZ

    Peter Zotto

    about 5 years ago #

    Looking forward to being Patrick's hype man on this one!

  • DO

    Dylan Ortega

    about 5 years ago #

    Really excited for this AMA!

    How should companies go about determining the number of pricing packages or tiers they offer?

    • AG

      Andrew Gierer

      about 5 years ago #

      Building on Dylan's question, how often should a company readdress their pricing strategy or make changes and adjustments?

  • BN

    Babak Niroumand

    about 5 years ago #

    Hi @patticus and thanks for your time and doing this AMA. I have 2 questions:

    1. What's your take on freemium model?
    2. How do you suggest closing the penny gap and encouraging people, especially those who are very skeptical, to sign up for a paid service?

  • MK

    Markus Köbel

    about 5 years ago #

    Hi Patrick,
    I am also interested in the question how to test SAAS pricing. Especially in a B2B situation with small amounts of customers.
    Second question: Any idea how to raise prices in a new country when customers in existing countries are very price sensitive?

  • FP

    Federico Pascual

    about 5 years ago #

    Looking forward to this AMA!

    A few pricing questions related to SaaS companies with multiple plans or subscriptions:

    - Besides testing, what is the best approach to figure out how many plans you should offer? Whats the best way to achieve this magic number?

    - Besides scaling on usage and/or killer features of your product, what other components companies should be using more in their pricing design? For example, customer support priority, number of 'seats', etc?

    - What are the big pricing DOs & DON'Ts in your experience for SaaS? Do you have a checklist or canvas you use when you design a pricing strategy?

    A question related to Price Intelligently: have you thought about a business model where you take a percentage of the additional revenue generated by using your software?

    Thanks in advance! Looking forward for your insights!

  • RG

    Ramy Ghaly

    about 5 years ago #

    Price point strategy that is fit with market value is a must hack for growth.

  • DP

    Dani Polo

    about 5 years ago #

    Where to see it? Thanks

  • VS

    Vishal Sunak

    about 5 years ago #

    When trying to obtain your first 10-20 customers in a B2B product, what is your feeling about a fixed cost model? Say $100/month flat for unlimited users? My thoughts are that its easier for billing and the pricing discount especially for large user counts for a product can create the early traction. Its always a fine line between acquiring a new customer vs. making money from them on the onset... and I'd love to hear your thoughts on this.

  • JB

    Jorge Bestard

    about 5 years ago #

    Hi @patticus!
    I'd be curious to understand a bit better the psychological effects different pricing can have on a client. It is widely addressed in Dan Ariely's books, but I'm curious if you have run testing of your own. What have you seen? Do price hacks like anchoring, decoy, 4's etc. work in Saas, or are they too obvious?

    Thanks!

  • CB

    chris baudry

    about 5 years ago #

    Prior to launching a product, how do you survey potential customers about price?

SHARE
24
24