I've been thinking that in order to remove (as much as possible) the customers feeling that they are being processed through a marketing funnel, should all communications come from the sales team rather than marketing (i.e. ghost writing)?
My thoughts is that this elevates the sales team and execs as a thoughtleader in their industry but does this harm a marketing professionals career? (because it would result in less content they could point to as their authorship on a CV)
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