I am launching a new mobile web site (mobile web only, no desktop). The site works on both iOS and Android. I have products to buy (on Search Page). From there user goes through a funnel of buying, similar to the one if they buy tickets or booking a hotel.
I am driving lots of traffic to the site from various sources (mostly CPC) to confirm my general use case and define my general user groups for the product im selling on the site as there are different types. Since the product is new - nobody heard about it - it is not as straight forward as selling, say, tickets. So I have to prime people landing on the site and explain general value prop and show the inventory of stuff I'm selling via mobile landers. Then redirect to search page with my products.
Everything is setup and ready to go, tracking, mixpanel, adwords, GA. So the question is - how should the mobile web page look like? I am struggling with its design. Do you have any examples of my specific use case (Ecommerce site mobile web landing pages)?
I can't seem to find any good mobile web examples. I am guessing you would suggest to make it a hypothesis and test what converts better. I would rather get a subject matter advice as I don't have that many $$ to spend on testing. Also my search page mostly has space allocated for products and there is little space for marketing stuff.
What did you experience that worked best in the past with products you worked on?