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Hi, I own a product that fits different needs.

Consequently I have the same landing page, with a few minor word changes to better identify with the right persona. This seems good to me as it would enable the customer to better understand that the product meets their problem. But I would end up having 10 versions of the same landing page, with only very minor word changes.

Doing that would definitely help a human to understand the purpose of the product - but in terms of SEO is it a good or bad practice ?

  • MF

    Mike Fiorillo

    over 4 years ago #

    If your duplicate content is there for legitimate reasons, I wouldn't worry about negative SEO implications. But you can cover your butt against duplicate content penalties with a canonical tag. This tells Google all of the duplicate pages are copies of the original, and any link equity should go to the original. So your structure might look something like this:

    yoursite.com/landing-1 (main page)
    yoursite.com/landing-1/var1 (variation, with canonical pointing to yoursite.com/landing-1)

    On the other hand, if you want each of these pages to rank separately, you're better off without the canonical tags. Instead, make sure there's enough unique content to avoid a duplicate content penalty. As a rule of thumb, make sure the title tag, main headline, and first 1-2 paragraphs are unique at a minimum.

    • ES

      Edward Stephens

      over 4 years ago #

      Great answer Mike thank you for this input.

    • HB

      Hermes B

      over 4 years ago #

      Thank you for your answer, it's complete.

    • DK

      Daljeet Kaur

      over 4 years ago #

      Agreed. Nothing can be recommended and best solution than adding canonical tag for main page as this will keep you safe from any Google penalty and you can also use different pages for promotion.

  • AP

    Adam Powell

    over 4 years ago #

    Google does not generally consider duplicate content as spam.


    They won't rank for it but they won't penalize you for it, either.

    Considering Google's move a couple years ago to hiding organic keywords in analytics via `(not provided)` and their move a couple months ago to hiding organic keywords in GWT/Search Console via `(not set),` I'd say it's clear they want you to pay for what amounts to keyword research.

    Don't follow this tutorial literally due to security concerns resulting from executing unsanitized 'get' parameters on a server (and if you don't understand what that implies, you should hire a consultant--no joke) but it gives an idea of how to set up a page to test the effectiveness of various tightly related keywords:


    Yes, you'll have to pay for the traffic but you'll learn exactly what phrases and keywords are used by your targeted users...then make the most effective page the canonical version.

  • VF

    vladimir fefer

    over 4 years ago #

    You have two options, I'd recommend doing both.
    1) You should pick one of the pages, and add a canonical tag on the other pages that points to that page. So you'll have 9 pages with a canonical tag that says and you can also put that same canonical tag on that page itself (called a self-referencing canonical) though adding it to the page itself is not required.
    2) Adding a NOINDEX tag to 9 of the landing pages. The NOINDEX tag is an effective way of getting a specific URL out of the SERPS.
    (Note: Please do not use the Robots.txt file as a way to block specific URLs and Landing Pages, the NOINDEX tag exists exactly for this purpose and works much better.)

    I'll assume you are sending paid traffic to these LPs, the canonical and NOINDEX tags will have no effect on the paid traffic.

    Does that answer you question?

  • LT

    luke tubinis

    over 4 years ago #

    You can do this, however, be very careful. It is extremely easy to get flagged for spam. Honestly I would start from fresh with the same layout and messaging goal and just retype what you want to say and type it as if you communicating it to another person. If its genuine content that answers a specific question and doesnt have the same phrases you most likely wont get tagged for spam.

    Google spam calculator (possibly) works like this: it reads every set of 8 words and then breaks those sets by some number. It then checks those chunks against other combinations of chunks across your site. So, be genuine and provide original, useful content.

    If you are going to be lazy or are not going to differentiate the content besides a few works use canonical tags. Safest bet.

  • DM

    Drew Moffitt

    over 4 years ago #

    Google will probably treat this as spammy. I would consider doing a carousel.

    Example if your tool is slack: Messaging built for X.

    • SV

      Simon van Kesteren

      over 4 years ago #

      Caution, if your 1 main page (that may well rank best) gets bloated with the other options, this might hurt the main page and even get you down ranked. Option with canonical + noindex is the best solution.

  • RT

    Roman Temkin

    over 4 years ago #

    I'd be careful if I were you.

  • CB

    Cody Barry

    about 3 years ago #

    Hi @mikefiorillo! I'll soon be launching a site and on a similar note to the question I'm looking at having multiple landing pages targeted depending on the source with one main landing page.

    Basically if someone came from Google it'd be one page but if they came from Instagram it'd be targeted at Instagram users.

    How does this affect SEO and should I use Canonical tags? Do I even need these pages to rank?

    • JA

      Justin Adelson

      about 3 years ago #

      I know I am not @mikefiorillo, but I figured I could provide some insight.

      What everyone has said thus far is applicable to your concerns.
      1. Create unique content per landing page - As long as each landing page had enough content on it to be unique you should be alright.
      2. NoIndex - Use Google Search Console (or whatever) to tell Google to not index each page.
      3. Use dynamic text - Landing page builders like Unbounce give you the ability to have one landing page that will dynamically change given the keywords searched. Note: I know this works for PPC ads - I don't know if this works for the source (e.g. Twitter, Google, Facebook, etc.).

      Re: Do I even need these pages to rank - Someone can correct me if I am wrong, but duplicate content affects your whole website's ranking, not just a few pages you have targeted by source. If you are only using these pages for paid advertising then I would recommend blocking them from being indexed, just to be safe.

  • JL

    Jennifer L

    9 months ago #

    According to me, you can select the same page layouts and CAT for multiple pages only if your content is unique for each page. Because once you will get penalized by Google it becomes hard to recover.