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Hey guys! Hope I can get some help on this as I've been searching everywhere and I can't get an answer. 

SEMrush is showing Pinterest backlinks to our website from our Pinterest profile as do-follow (they also show up on Search Console) and marking them as toxic. As far as I know, Pinterest backlinks are meant to be no-follow, so I really don't understand why they are showing up as do-follow and also marked as toxic.

Has anyone got any insights into this? Any response will be truly appreciated!

  • NR

    Nikola Roza

    about 1 year ago #

    Hey, don't worry about it, at all.
    Pinterest is an authority beast and links from them, even nofollowed, can only help.

    I'm having the same dilemma as you. Yesterday I notice in my GSC that I have two links from Pinterest, coming from my profile.
    I checked with the Moz bar and those links are dofollow.

    But I'm not worried, I'm happy if it's true.

    It's is possible that profile links are dofollow because it's a way for Pinterest to reward those who use it regularly, and it's a way for them to attract new folks.

    Also, I read somewhere that when Pinterest was first starting out, all links were dofollow, even from pinned images. And this helped them grow insanely fast.

    Bottom line:

    Fear not them Pinterest links:)

  • MS

    Martijn Scheijbeler

    over 1 year ago #

    Well, in this case I wouldn't go with the 'opinion' of SEMrush. Links from basically any social media these days are no-follow and can be ignored. For sure I wouldn't count them as being toxic. They're basically being ignored by a search engine and I'm almost sure that for sites like this Google will have 'manual' rules in place to make sure they're not being counted.

  • RF

    Ryan Farley

    over 1 year ago #

    Woudn't worry about it too much. Unless they are actually followed - then I'd rush to get as many as possible ;)

  • TC

    Tad Chef

    about 1 year ago #

    Is your Pinterest profile empty and has no content or followers? SEMrush may be right [full disclosure: I work with SEMrush].

    Otherwise I'd expect that you have lots of links from Pinterest, like any decent site that has images on it.

    I have a blog where Pinterest is the second largest traffic source. It has hundreds of links from Pinterest and it ranks on Google as well.

    Apparently it depends on the actual links. Treat your Pinterest profile like any website. A link from an empty site might always be detrimental.

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