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Hello, I have just launched my first SaaS application called Metriculator - https://www.metriculator.com. The idea behind Metriculator is to help online businesses gather customer feedback by running regular Net Promoter Score (NPS) surveys directly on their website instead of taking their customers to an external page or email. I have created a few demos of the survey experience (e.g: how the survey would look on an eCommerce website and inside a SaaS app's dashboard). I have also linked to the demo dashboard interface on the landing page. Please share your honest critiques and feedback. Do you find the product useful? Would you use it if you were to run NPS surveys? Thanks!

  • AA

    Anuj Adhiya

    over 3 years ago #

    On the face of it, the product makes sense but that's mostly because similar tools already exist.
    Which brings up the most obvious question of how this is this different from other similar tools, especially ones that do the NPS bit and other more open-ended surveys?
    And related to that, why would someone considering a tool like this opt for your product vs existing alternatives?
    Perhaps a comparison of key features/benefits on the pricing page with existing alternatives could be worth considering.

    Regarding the demos;
    a. The links to the demos were lost on me by being at the top as well as within the screenshots.
    Consider testing more prominent links to the demos when intermingled within the screenshots.

    b. Both the demos were exactly the same even though they claimed to be for e-commerce and saas products respectively (having backgrounds be of e-commerce vs saas apps was pointless to me if the surveys are the same but just look different).
    So maybe rejig the demos to be only one demo.

    Hope that helps.

    • BM

      Bharani M

      over 3 years ago #

      Yes, I understand that there are quite a few options when it comes to collecting customer feedback. A few services also have options for running NPS surveys and I have tried many of them, but nothing felt right to me. I feel that there is room for a more focused and well-designed product in this space.

      1. With Metriculator, you can automatically schedule regular surveys (at specific intervals of say 3 months or so) because NPS is a metric that should be measured at regular intervals.

      2. After a customer is shown a survey, if no response is received, you can send an email or in-app follow-ups after a gap of say 3 days. This will lead to higher response rates.

      3. Metriculator provides a much nicer survey experience with different design option (multiple color schemes + 4 different styles with matching email layouts).

      4. The survey experience is highly customizable and can be triggered for different types of actions - by default, it will be shown on page load, but you can show it when the user completes an action (clicks a button, downloads a file, scrolls past y-distance etc).

      5. If you are not a fan of popups, then the survey can be embedded on your page. For example, it can be embedded on the invoice or thank you page.

      Thanks for the feedback regarding the demos - these are great points. I will rework the demo section shortly.

      • AA

        Anuj Adhiya

        over 3 years ago #

        Allow me to continue playing devil's advocate, re: "I feel that there is room for a more focused and well-designed product in this space."

        To me there is are a couple of huge issues with pretty much any tool - especially single purpose ones :
        a. There are already ~4k martech tools out there: http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/. (I stopped counting after 50 in the "feedback and chat" bucket)
        Trying to get yourself found and used (enough to be a viable business) in this landscape is a challenge that needs to be thought through.

        b. More tools = having to connect more dots from all of these tools to get a complete picture of the user/customer.
        So while other tools may or may not be as nice or customizable, if they are "good enough" but also:
        a. do more than one thing and/or
        b. integrate with other tools in the marketing/analytics stack...then in my view those tools have higher odds of being used than standalone ones.

        Also, its a harder argument to make that using more tools is better than using less if:
        i. there is less overhead to do so
        ii. they give you as good or better user/customer data.
        iii. it means spending less.

        So given all of this, how would you make the case that your tool is so critical that it needs to find a place (or replace an existing one) in most people's marketing stacks?

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