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Looking to benchmark referral solutions to integrate on a web app (mobile web and desktop web). What's your take? Why? Also, if some of you have decided to go down the in-house path for referrals, would love hearing your hindsights.

  • AP

    Andrus Purde

    9 months ago #

    I've implemented an in-house solution twice. One of the companies is growing modestly and the in-house simple solution kind of works. In the second case, the company grew rapidly but share of users coming via the referral program declined in relative terms. One of the reasons was lack of a dedicated resource to manage the program, but the other reason was that at that scale it was very cumbersome to make quick tests and changes to the program technically. If I could go back in time, I would have gone with a referral platform such as Referral Saasquatch which I've heard good things about.

    • AL

      Arsene Lavaux

      8 months ago #

      Thank you for your great insight Andrus. This makes sense. Still looking for a custom solution which I find not that obvious to find as a SaaS.

  • RK

    Ranjith Kumaran

    9 months ago #

    I'd check out gramercy.io on this. New company, but seems to be doing a much better job.

    • AL

      Arsene Lavaux

      8 months ago #

      Thanks for sharing, Ranjith. I just requested a demo to see if they can deliver the experience I am looking to create.

  • FM

    Fiona Martin-Muir

    9 months ago #

    Hi Arsene,

    I work at RewardStream (https://rewardstream.com/) and we run referral marketing programs that incentivize your customers to refer their friends to your business. We have easy-to-use templates that can either live on a microsite hosted by us, or right within your store. Feel free to reach out and we can chat more about whether we would be a good fit for what you're looking for!

    • AL

      Arsene Lavaux

      8 months ago #

      Hi Fiona- Thanks for reaching out. Do you do referral experiences that can be initiated by reaching out to the referrers via text message (triggered from product usage experience aha moment, manually or automatically) and then deliver a referral loop UX that is easy to use for the referees and doesn't entail any artificial rewards (value solely focus on benefits from core product value as well, as much as the referring customer did).

      Merci beaucoup!

  • MD

    Matt Dulski

    9 months ago #

    Check out Girafi.co. We've used it to drive referrals by offering small discout for our product. It worked great for promoting premium content.

    • AL

      Arsene Lavaux

      8 months ago #

      Hi @mattdulski Thanks for sharing. I am looking to trigger text messages to kick off the referral engine from in-experience aha moment. Then, I am not looking to offer reward, just crisply communicate product value for organic referrals with the sleekest UX.

      Will look further into your suggestion though. Thanks again.

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