One of my articles is getting a lot of organic traffic. Some of the weeks it's the top page on my website above the home page. The challenge is:
1- Half of the visitors to this article come from all over the globe (not necessarily potential customers for me). So retargeting them may become an expensive deal. 2- 90% bounce rate. These visitors don't read other articles, or other visit services page on my site or leave their email id. I'm simply losing all this traffic from coming back to the site later. 3- The growing organic traffic on this article and it's high bounce rate may, in fact, impact the overall bounce rate of my website and Google may, in fact, end up having a negative impression of the website.
What can help me fix this issue?
PS: I don't know if posting the url of that page is required or a good idea. But I don't mind sharing the link, if that helps you help me :)