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One of my articles is getting a lot of organic traffic. Some of the weeks it's the top page on my website above the home page. The challenge is:

1- Half of the visitors to this article come from all over the globe (not necessarily potential customers for me). So retargeting them may become an expensive deal. 2- 90% bounce rate. These visitors don't read other articles, or other visit services page on my site or leave their email id. I'm simply losing all this traffic from coming back to the site later. 3- The growing organic traffic on this article and it's high bounce rate may, in fact, impact the overall bounce rate of my website and Google may, in fact, end up having a negative impression of the website.

What can help me fix this issue?

PS: I don't know if posting the url of that page is required or a good idea. But I don't mind sharing the link, if that helps you help me :)

  • MS

    Mark Silver

    about 2 years ago #

    It's all about the web design. Users often get frustrated with the UI or usability of a site causing your bounce rate to rise due to the fact that they leave immediately after entering your site.

    Check out this article for tips to increase conversions by improving your UX: https://blog.walkme.com/website-user-experience-best-practices/?t=20¶1=SMO

  • SK

    Sean Kirby

    about 2 years ago #

    The first thing I would do is dig a little bit deeper to try and get a better understanding of the situation. Look at the time on page and, if possible, how far down on the page readers are going. If those metrics are good, then it could just mean that people get the info they need and leave.

    There are a few things you can do here. One easy tactic is to include links to related articles at the bottom of the post. I'm sure you can find a plugin for this.

    Another is to include a compelling call to action that leads to some sort of landing page.

    The third, and the one that could work best, is to create a content upgrade that directly ties to the post. Make sure you send people who opt in to this to a thank you page. This should not only reduce the bounce rate but also help capture information so you can follow up.

    If people are pogosticking, then you probably have larger problems with the content itself.

    Also, as to retargeting, why don't you just filter your ads by location so they only run in your target areas?

    • KR

      Kamlesh Ravlani

      about 2 years ago #

      Thanks Sean. Yes, most page visitors are reading most of the content and then leaving. These are all organic visitors coming from all over the globe. I'm not advertising nor retargetting at the moment. It's all organic.

      I'm looking in to adding Relevant Article links at the bottom. I've CTA, however most people aren't clicking it- I would need to re-work that. I'll think about ideas of adding content upgrade.

  • SY

    Sercan Yılmaz

    about 2 years ago #

    Can i see an example link from your blog?

    Actually, there is 3 major reason:

    1) Page speed,
    2) Content: if your contents not interesting for visitor, they leave site so fast :)
    3) Wrong audience: Are you sure, true visitors see your contents?

    • KR

      Kamlesh Ravlani

      about 2 years ago #

      Sure Sercan. Here's the url: http://agileforgrowth.com/blog/acceptance-criteria-checklist/

      Page speed yes, need a bit of fixes. Google is giving options to save 1 second and improve visitor retention by 10% - I'll work on it.

      Content is ranking on Google between 1-5 spots on page 1 for the focus keyword variations. So more people are clicking on it and bringing the page to top rank ahead of much more authority sites and established portals.

      Audience: I have no way of telling this. I assume people who search for keywords that are focus keywords for this article are the ones clicking on it.

      The mis-match here could be that most visitors for this article are coming from Europe and North America and that's not the market I sell my services to.

      So I see very little to no use of capturing email ids of these people. May be I learn something here.

  • MC

    Marco Cardillo

    about 2 years ago #

    Hi Kamlesh,
    did you compare the bounce rate on this article with the bounce rate on the other articles? If the bounce rate is high only here, maybe you've a problem with this specific article. If it's high everywhere, it could be a problem with the UI of the blog, the speed, etc.

    Also, I didn't get it your point about retargeting: why are you not just filtering your retargeting ads based on your target location?

    • KR

      Kamlesh Ravlani

      about 2 years ago #

      Thanks Marco. Good Point. The bounce rate is particularly higher on this article only.

      Interestingly, there is one more article getting popularity and starting to rank higher on Google 1st Page. Which organically brings people from all over the globe to my blog. I don't serve/sell internationally, so foreigners on the blog actually come and go - that may eventually hurt my domain ranking. Because they come read one article spend 2-4 minutes and leave.

      Re: Retargeting. Currently I don't do any paid campaigns. If I was to retarget the users who landed on my blog to bring them back - I would only do that for the country in which I serve/sell. But my blog visitors are from all over globe due to the article ranking on Google globaly.

      • MC

        Marco Cardillo

        about 2 years ago #

        The next step could be now analysing bounce rate for each country to find out if are really foreign visitors who fuck up your bounce rate :)

      • KR

        Kamlesh Ravlani

        about 2 years ago #

        That's correct @Marco. Local visitors stick around longer and browse our services pages as well, as we offer (in-person) services that may be of their interest.
        Foreign visitors come to this one article and then leave.

  • RB

    Robert Bausmert

    about 2 years ago #

    It could be that the users who come to your blog simply are not interested in any other information. I do it all the time: I google, click on a blog post, read it, got the information I want and leave again. Probably more than 90% of the time. If I do not find something I happen to want to know just at that moment I simply leave. A content upgrade to capture emails might be more effective than trying to reduce your bounce rate.

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