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Been recently looking at some programmatic mail solutions. One of them being Pebble Post which apparently is able to retarget web visitors with direct mail in the US. Apparently their average conversion rate is 2%. I'd love to give it a shot but their minimum spent is at $10K for 12k postcards, which is a little steep for us just to run an initial test on it. Does anyone have experience to share with or an alternative solution? I heard one could DIY the address matching by buying into some 3rd party vendors and then using Lob to post the mail. Would love to hear thoughts. Also keen on programmatic mail in general though remarketing seems like the safest gamble to get started.

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