Hi, Wondering if it's always advisable to let play store experiments run until a result is defined as by Google? I ask because it takes quite a bit of time (sometimes up to 2 weeks) to sometimes get a "conclusive" results. This makes it a determine learnings and iterate more quickly. Any thoughts would be appreciated. Thank you!
Justin Adelson
I definitely think you need to wait until you get statistically significant results whether it is from Google or if you use Kissmetrics' A/B Significance Test: http://getdatadriven.com/ab-significance-test. Don't end the test too early.