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Its very difficult to confirm how much traffic via paid twitter ads is genuine. I am asking because a lot of the twitter pages that like or retweet the ads (~%10) are definitely spam pages. My conversion rate is far lower with Twitter than other channels and I figure if the bots can retweet and like a post, they can click the URL as well.

  • HQ

    Hila Qu

    about 4 years ago #

    I didn't have direct experience with tweet ads, but from a customer's perspective, a lot of twitter Ad I saw are not very relevant to my interest, which makes the twitter ad experience really strange. It is getting better though.

    Very interesting to see people's answer around this one.

  • DC

    David Coallier

    about 4 years ago #

    We've had a similar experience as John Barth (above) where we saw really high CPCs and from the users that ended up on our site a lot were not compatible AT ALL with the audiences we had defined.

    We then moved focus to Facebook ads where a similar scenario happened. We're a b2b SaaS company so arguably Twitter and Facebook are not the best places to advertise but the audiences sent our way were completely off base from what we had spent time configuring.

    In the end we moved to Google Ads as well as independent and more focused ads platforms that were directly relevant to our target market (i.e. Forbes direct advertising, etc.)

    This probably doesn't help you much but they're my $0.02 :)