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Out of all the skills a growth hacker should know how to implement. Which 3 skills should he/her first master?
I would start by focusing on the following three areas:
1) Learn the growth experimentation process. Know how to build a good experiment document with a clear hypothesis and supporting data.
2) Get very good at quantitative analysis. Know how to determine a truth north metric and how to analyze the key variables that affect the metric (segmenting data to truly understand it). Also know how to analyze individual experiments.
3) Get very good at qualitative research. Be able to uncover prospects' motivations, fears and decision making criteria and how to apply this information for more effective growth experiments.
Some/all of your questions might also be answered in these past discussions:
Also a couple of good reads on the topic:
Great list, I've got some reading to do! :)
1) Develop a growth mindset (have a look at the work of Carol Dweck)
2) Learn system thinking (Work the System from Sam Carpenter)
3) Become a master at direct-response copywriting
Why direct-response copywriting? This skill will learn you how to put yourself in the mind of your customer and you will try to measure the results of what you do. Combining this with a growth mindset and systems thinking will set you up for success.
I completely agree with @sean his answer and I think that this is a step-by-process to learn it.
What Sean said is the foundation skills. Now once you mastered these you need to be creative and find gaps in technology. These can require some programming skills, yet sometimes it is only stuff that can be outsourced to Mechanical Turk.
As Sean said, qualitative research doesn't get nearly as much attention as it should. What we should be doing is not only uncovering prospects' emotions and mindsets, but also attending to those. If they have a fear, we should allay that fear. If they are motivated by something, we should give them more of that thing.
This bridges the gap between success and failure. It means the difference between knowing the techniques on paper and applying them effectively in real life.
Also, somewhat counterintuitively, don't focus entirely on growth. It's in the name, yes, but in my opinion, growth hacking is much more than growth. (Sean, feel free to disagree with me––you'd know better than I would.) All I'm saying is that when one focusses too much on growth, they lose sight of the fact that they should be providing immense value to users.
So my top 3:
1) Learn to provide immense value to your audience. Too much value.
2) Learn to conduct qualitative research and use your findings to make connections with prospects.
3) Again, as Sean noted, learn the growth experimentation process. Use the lean startup attitude––do things quickly, fail fast, and learn as you're doing.
My humble opinion.
It is good question.
1. To find best tool and to learn how to use it for company and customers to become bridge between them.
2. Inbound Marketing ( using effectively several platforms )
3. Make the metrics understandable for each person in each department in company to make the process easier.
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