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Of all the Facebook Ad best practices, which 2 to 3 do you practice the most often to get the best result?
I am a big proponent of splitting targeting into separate ad sets; giving Facebook too much control can result in the majority of your budget being allocated toward the wrong device, platform, or interest/behavior. If you do not have enough of a daily/lifetime budget to create multiple split ad sets, you can try using Facebooks A/B Split tool or use Google Analytics to figure out which demographics and devices perform the best and target them exclusively.
Thanks for the advice! The most common advice I have received is regarding
- targeting, and
- split testing.
# 1) Getting inside your customers' heads so you know who the right people are with the right message
#2) Creating a longer-tail FB funnel. Making sure you don't go in for the conversion too soon, otherwise CAC will be unnecessarily.
Correction: Making sure you don't go in for the conversion too soon, otherwise CAC will be unnecessarily *high*
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