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  • JA

    Justin Adelson

    10 months ago #

    I am a big proponent of splitting targeting into separate ad sets; giving Facebook too much control can result in the majority of your budget being allocated toward the wrong device, platform, or interest/behavior. If you do not have enough of a daily/lifetime budget to create multiple split ad sets, you can try using Facebooks A/B Split tool or use Google Analytics to figure out which demographics and devices perform the best and target them exclusively.

    • BS

      Ben Sim

      10 months ago #

      Thanks for the advice! The most common advice I have received is regarding
      - targeting, and
      - split testing.

  • AG

    Ashley Greene

    10 months ago #

    # 1) Getting inside your customers' heads so you know who the right people are with the right message

    #2) Creating a longer-tail FB funnel. Making sure you don't go in for the conversion too soon, otherwise CAC will be unnecessarily.

    • AG

      Ashley Greene

      10 months ago #

      Correction: Making sure you don't go in for the conversion too soon, otherwise CAC will be unnecessarily *high*

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