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We are considering almost entirely redesigning our retail big data analytics website, and as the person in charge of all organic search I'm trying to get ahead of any plans by proposing the new site-structure and page hierarchy. That to me means figuring out which products/solutions/other site pages we need and how to nest them in the navigation/footer and link them internally. Right now our site has 2 product pages only.

Now we are planning to create 10-11 solutions page according to our industry.

Does anyone have a general idea of best practice for how many pages a site should have? 

I just don't want to confuse our visitors but still want to increase visits on relevant keywords and help visitors to find exactly the same thing what they are looking for.

Please help me on this and guide me if I am doing anything wrong.  

  • IK

    Imants K

    almost 4 years ago #

    First think about your target audience, how many different decision makers are you targeting and what kind of questions they'll have. This will require research and preferably conversations with real people who are your target audience. This will give you a starting point on what kind of information you need to have on your site to satisfy all the questions.

    The next step is grouping this information. Consider the following 3 parts of your site:
    1. Product - all the features your product has / why customers should buy from you and not your competitors. Good example: https://heapanalytics.com/features/
    2. Use cases - examples of how your product helps different industries or different functions of business. This removes the need for the prospect to imagine how he can use the tool. Having existing customer brands as case studies also helps with credibility. Good example: https://www.tableau.com/stories?topic=industries
    3. Blog pages - where you can constantly add more content.

    These three parts are going to be the core of your content and the rest is going to be more or less supportive content.

    There is no rule of thumb of what is the minimum number of pages, but when you consider building the structure of the site consider two parts: the URL structure and the actual structure (grouping of content and number of clicks from the home page) - preferably they should be the same.

    There is however one rule of thumb - have a maximum of three levels of site (small to medium sized sites). Home page -> Category page -> Landing page. If you're planning to have more layers, you're doing something wrong.

    For visualising the structure check out the mind-mapping software called XMind (they have a free version).

  • FJ

    Frida Jones

    almost 4 years ago #

    You have explained it in a very detailed way. Thats really nice of you. Thanks alot my friend. I require all these tips while structuring my website.

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