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I run an online community and looking to re-engage dormant accounts with an email around how 'we missed you' or 'look what you've missed'. Any suggestions would be helpful.

  • MB

    Michalene Becker

    over 4 years ago #

    I like this product, although it's not regularly updated: http://www.goodemailcopy.com/

  • SK

    Sean Kirby

    over 4 years ago #

    I've recently seen an interesting approach that could work if you send out a regular email newsletter or community updates.

    You send an email stating something to the effect of, since you haven't been active in some time and we don't want to clutter up your inbox, we will stop sending you updates starting on (date). If you still wish to receive these, simply (CTA).

    I like the psychology behind this approach. There is more of a fear of missing out if you stop getting the emails, even if you have been ignoring them anyway. Plus, it adds a sense of urgency.

    You'll likely lower your quantity for future emails because not everyone will take action from it, but then your open and click through rates should increase.

  • DH

    Dani Hart

    over 4 years ago #

    @angeloluciani I love this simple and engaging example from Duolingo: https://reallygoodemails.com/transactional/we-miss-you/
    I think this example from Kickstarter is good because it provides a clear next step for the user accompanied by best practices: https://reallygoodemails.com/retention/re-engagement-kickstarter/

    I also remember theskimm having a great humor-based email with a silly gif that made me feel a bit guilty about not opening their previous emails. If I had to guess, it was probably sent after a week of no opens. I can't seem to pull this one up, but it may be worth subscribing to their daily email to see if you can receive it. http://www.theskimm.com/

    Here at GrowthHackers, we send a daily growth idea email (you can subscribe here: https://growthhackers.com/questions/daily-growth-idea-email-sign-up). At one point, I segmented all of the users that did not open the preceding 5 emails and then told them that we were unsubscribing them from the list to help clear up their inbox since it didn't seem like they were engaging. We had 10% of the unengaged opt back into the list and a few tweets saying it was one of the favorite emails they received. Certainly made my day!

    Hope this helps!

  • AB

    Andrei Baklinau

    about 4 years ago #

    I have been using pretty rough approach to reactivation of users.

    Instead of just telling users that "We missed you", I send them email about "The activity of your account was stopped" and in order to activate it again, you just should login to the app. That's all. And it had pretty high Open Rate.

    Btw, there are also some additional hacks:
    1. If user didn't open the first one "Deactivation", I sent them another one within 7-14 days with completely different Subject line and additional information about Value of our app (to remind about it)
    2. Subject line with this emoji :no_entry_sign: had much higher open rate. But of course you should test it, because I tested emojis in Subject lines many times and only a few of them increased Open Rate (I think it can depend on color and form of emojis)