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Currently looking at Apsalar, Kochava, and Tune. Anyone have any advice or experience with any of these? Main goal for context: We are running a heavy paid acquisition effort and need to know what channels are purchasing after download.

  • DE

    David Evanhaim

    over 3 years ago #

    Going to chime in here in case you are still deciding Ryan, or anyone else that could use more information.

    We have a lot of clients who use multiple app analytics platforms, not soley ours, for different purposes. Specifically with the attribution category, the two names that come up most frequently are Kochava and Appsflyer. Below is a bit of info on each.

    - Appsflyer:One of the notable leaders in the attribution realm. They've also positioned themselves as a "one-stop-shop" with integrations with other analytics companies such as Game Analytics and Swrve.
    - Kochava: Although not as “big” as attribution giants Tune and Appsflyer, Kochava is another great SDK to consider adding to your arsenal. It also has the most ad network integrations and utilizes a unique device fingerprinting system.

    In general I would say that, as the world of mobile apps grows exponentially, the large amount of tools out there can make things a bit cluttered and hard to compare one against the other.
    To sort out this mess, we went ahead and put together The Ultimate SDK Guide for App Optimization. It's free and it will give you a wider view of the mobile app analytics tools out there that you should consider using.

    You can download it for free here: https://www.appsee.com/ebooks/sdk-guide/?cpnid=701b0000000WHTw

  • HQ

    Hila Qu

    over 3 years ago #

    Important topic, hopefully @andy_carvell and other experts can jump into this one.

    • AC

      Andy Carvell

      over 3 years ago #

      Through my consulting work, I see a lot of companies using Adjust and I personally like their dashboard & cohort views, but the other solutions out there all have pros and cons and I heard pricing can also vary a lot between providers depending on your setup. Also an increasingly common configuration I see is using Branch Metrics / Yozio for deeplink attribution and 'owned' upsell & cross-sell links (e.g. from desktop web -> mobile or from mweb -> native) and a regular attribution provider (e.g. Tune, Adjust, Appsflyer, Apsalar, Kochava) for traditional UA.

      In addition, there are new entrants in the form on Singular and Tenjin, who provide additional cost reporting / spend tracking on top of the regular attribution & events info. AFAIK they both offer native attribution tracking as well as integrations with the traditional attribution partners listed above.

      Finally, the updates announced at Google I/O regarding their Firebase platform indicate that they are moving deeper into the campaign analytics & attribution space, though I personally haven't yet tried out Firebase for campaign analytics.

  • DA

    Deepak Abbot

    over 3 years ago #

    I have used Apsalar, Appsflyer & Tune. Tune can not directly attribute FB - requires a workaround using deferred deep links and not very straightforward. Between Apsalar & Appsflyer, there is no product differentiation. Both have their own challenges & value adds. Kochava allows S2S and all other work on SDK model I think. Apsalar & Appsflyer have also introduced uninstall tracking which is pretty useful. Apsalar has issues tracking Google Rengagement campaigns, but work seamless for FB (Acquisition & Retargeting both), Google, Twitter plus 100s of networks already integrated.
    You need to talk to all though, and understand which billing model works for you. If you have less install, but more events then you may prefer pricing which charges you based on install or vice versa.

    • RW

      Ryan Watson

      over 3 years ago #

      Thanks, Deepak. Apsalar's pricing does not work for us. They no longer work with SMBs and only have enterprise pricing. Appsflyer does not house data for a long enough period for our customer lifecycle. We have narrowed down our search between Kochava and Tune. Kochava is in our back yard and could be a more personal relationship. They also have offered us a great deal. Kochava being event-based pricing is less attractive than TUNE's DAU billing model at scale, however. The fact that Tune has postback to 3rd party ad networks is powerful. Word is Kochava does not have that yet. The Facebook/TUNE relationship is concerning would you say it is a hindrance? Facebook and Google are a huge part of our mobile acquisition.

      • DA

        Deepak Abbot

        over 3 years ago #

        TUNE can work with Facebook but as I mentioned would require some effort using deferred deep links. But it is a one time understanding of the process. Tune works well with Google. All Ad-networks are integarted with Tune. Having said that working with Ad-networks even on Kochava won't be an issue even if they are not pre-integrated

  • MZ

    Matt Zuvella

    over 3 years ago #

    Tune and Adjust are top tier IMO.

  • AC

    Adam Charles

    over 3 years ago #

    Hey Ryan. Have a look at Branch Metrics too - deep linking across the App Store divide. It's also a Segment integration now (though you'll need to put the SDK in the app if it's native)

    • RW

      Ryan Watson

      over 3 years ago #

      Thanks, Adam, the team is actually already looking into Branch they definitely have a cool product.

      We went with Kochava for attribution. Happy so fare! :)

  • MH

    Mai Ho

    over 3 years ago #

    Hey Ryan,

    There are quite a few attribution partners on the market (Tune, Adjust, Kochava, AppsFlyer) -- each with different pricing models, pros and cons that you have to evaluate based on your priorities/scale. Would FB be a big part of your paid UA effort (Tune cannot attribute FB)? Would S2S integration an option you want (Adjust only allows SDK integration)? Would you want to be charged per installs, or per clicks & installs, etc.? Jumping on a call and request a demo from each partner with their rate card is usually the first step to approach this evaluation process. Good luck!

    • JC

      Jenny Crook

      over 3 years ago #

      You can attribute Facebook through Tune by using deferred deeplinks. They have always been my preferred MMP as they have the most exhaustive dashboard

  • MM

    Matt Moore

    over 3 years ago #

    Kochava seems to be the most popular one with brands I've worked with. Doesn't necessarily mean its the best, but seems to be the winner in the market at least.

  • RW

    Ryan Watson

    over 3 years ago #

    Thank you all. The insight is invaluable.

  • GU

    Grishma Udani

    over 1 year ago #

    Also, solutions for deferred deep linking

  • MJ

    Michael Jones

    over 1 year ago #

    Adjust would be a good solution for ya. We offer unlimited free in-app event tracking that can display on the dashboard (allows you to easily view purchase events as related to networks/campaigns/ad groups/creatives. Happy to chat about how Adjust differs from the other MMPs in the space. Feel free to reach out at michael.jones@adjust.com

  • MJ

    Megan Jones

    over 1 year ago #

    I'm also looking for some advice on choosing SDK's for an app and website. Currently looking at Google analytics, Facebook analytics, Firebase, AppsFlyer, OneSignal, Swrve and Branch. Could anyone give me some advice?

    • PP

      Piotr Płachta

      5 months ago #

      If you are limited with a user acquisition budget devtodev (in-app analytics tool) + Kochava or AppsFlyer (PPI)

  • KS

    Kate Swanberg

    about 1 year ago #

    Tune and Appsflyer

  • MF

    Mike Fiorillo

    5 months ago #

    Just wanted to bump this thread. Read this article from branch:
    https://hackernoon.com/the-death-of-app-attribution-abb6f370d0c7
    Anyone have any experience with using Branch for attribution?

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