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LinkedIn vs. Facebook, which network has proven to be worth your time in terms of ROI while launching your startup?
LinkedIn and Facebook interactions generally have different tones. So which network has proven to be the most effective in garnering new visitors to your website and in customer conversion.
I've found Facebook to be the best channel as it relates to ROI when it comes to most startups.
The key is to recognize that LinkedIn and Facebook serve a different desire when users log in. As such, the opportunities on each channel vary because of the use cases for each channel. On a broader scale, Facebook is likely to be a better fit for most startups because it is used by more people for a longer period of time. LinkedIn on the other hand, is a channel that is clearly limited to professionals and the time spent on site doesn't compare to Facebook. To top things off, Facebook is a place where people discuss both business and pleasure while LinkedIn is just business.
One of the biggest drivers of success in startups using LinkedIn early on were LinkedIn Groups. I've seen people use Groups to generate a handful of leads in the past but the groups on LinkedIn have quickly become spam cities with little value being added to them. On the flipside, Facebook Groups are sprouting up more and more with a business orientation (here are a few great ones: getcrate.co/blog/2016/09/facebook-group/ ) and startups can use these to drive traffic + leads.
Finally, the cost per engagement and click on Facebook is much better priced than LinkedIn. Sure, the audience might not be exactly right but if you promote content that acts as a lead gen piece, Facebook ads can help you once again acquire leads that will help drive success in the future.
Nice to know facebook works better for you @ross . Also, thanks for the link. I agree that LinkedIn groups have been spam hives, but i mostly find facebook groups also suffer from the same fate. So, it was nice to find some groups that seem to be genuine.
I think it really depends on your audience and the product/service your trying to sell. LinkedIn and Facebook both have their pros and cons.
I think Ross hit the nail on the head in regards to time on site.
LinkedIn can boast its user count all it wants, but how many of those folks log in daily? Several times daily? Facebook ranks higher on the attention graph in that regard.
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