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I've recently come across a Twitter post saying that use of LSI is a load of rubbish and not considered by Google. I disagree and think LSI is needed in order for Google to better identify what you're content is about and help rank for related terms. Keen to hear thoughts!

  • CH

    Chris Hornak

    over 1 year ago #

    I think it's just like most other SEO tactics. Alone, it isn't worth much but incorporated into a larger strategy it can lead to positive results.

    Sprinkling keywords into your content whether you just got them from brainstorming, Google's Keyword Planner, or LSI Graph isn't an SEO strategy.

    That said I do think looking at LSI keywords is important. When you decide what you're optimizing a page of content for you'll want to do your best to cover the subject. So doing keyword research including LSI, reviewing the current content in the SERPs for related searches can be very good ways to uncover what you need to cover on the page.

    I recently wrote a blog post on optimizing for Google's Rankbrain I think you may find interesting and here's a list of my 10 ten keyword research tools, which include LSI.

    https://bloghands.com/blog/the-easy-way-to-optimize-your-content-for-rankbrain

    https://bloghands.com/blog/10-best-keyword-research-tools-and-their-top-feature

    • JD

      Janak Dhokia

      over 1 year ago #

      Thanks for your reply Chris.

      "That said I do think looking at LSI keywords is important. When you decide what you're optimizing a page of content for you'll want to do your best to cover the subject. So doing keyword research including LSI, reviewing the current content in the SERPs for related searches can be very good ways to uncover what you need to cover on the page."

      I completely agree with this. It's like optimising a URL structure by correctly categorising your folders; allowing Google to better understand what your page is about and what it's related too.

      • JD

        Janak Dhokia

        over 1 year ago #

        Chris - thanks for pointing me to your blog.

        I've now discovered the mangools suite which looks amazing and also keen to try your services!

        Thanks :)

  • KI

    Kevin Indig

    over 1 year ago #

    I'm curious what makes you think that LSI is a concept Google still uses or ever used, Janak? I think it's often mistaken for "entity optimization", i.e. covering relevant entities in the content well. And it's publicly confirmed that Google is using entities in organic search. LSI, on the other hand, is a very old concept that only appears on the edge of some patents that could be used in search.

    • JD

      Janak Dhokia

      over 1 year ago #

      Hi Kevin,

      I understand that LSI is not something Google has claimed to use and there are currently no patents against it.

      My thoughts on LSI was simply a case of being able to help Google better understand what your content is about. I.e. a page focused on flooring services however by including LSI keywords like types flooring, you begin to rank more well-rounded content and will see rank for terms that you're not directly optimising for.

      Hoping my example makes sense!

      • KI

        Kevin Indig

        over 1 year ago #

        I think what you're trying to accomplish makes sense and works. It's just the wrong way to get there. Have you tried it out?

      • JD

        Janak Dhokia

        over 1 year ago #

        What would you see as being the correct route to achieve this?

        I haven't tested this approach (yet) but looking to do so shortly.

        Thanks

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